South Africa is a country with huge potential to grow economically and socially but it is hindered by many socio-economic factors such as poverty, poor standard of education, high crime rate and lack of investments. Foreign direct investment (FDI), generally refers to an investment by an individual or firm in a business in another country. FDI is crucial for economic...
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Restaurant quality and customer satisfaction in the hospitality industry are very important because the happier the customer the more likely they are to visit the restaurant again which means more money for the restaurant and the customer will therefore recommend the restaurant to other people bring more customers to the restaurant. According to Navaraj Budhathoki (2018), customer satisfaction is the...
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The negative news focused around teenagers drastically outweighs any positive news about teenagers. The media has constantly criticized teenagers for a period of time only to be showing that the teenagers bring a negative impact to the public, but they have not showed anything positive about them at all. As a result of this, this gives the impression that all...
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Today, organic food and farming are one of the leading industries that customers are buying, because it is free of chemicals and pesticides in the farming processing. The consumers are concerned about how animals are used in its production process when it comes to natural resources and how farmers cultivate their products. Over the past few years, organic food products...
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Leadership is an ability to lead effectively in any field, which stands on different key skills and characteristics for example impressive speaking skill, motivation, creativity, positivity, delegating, and accountability. Leadership may be anywhere, in an organization, in battle field, even in house. Leadership is defined as “doing the things in a right way” (Bennis & Nanus, 1985: 21). A great...
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Introduction The mercantilist economic doctrine, which dominated European thought from the 16th to the 18th century, emphasized the accumulation of wealth, particularly gold and silver, through a positive balance of trade. This doctrine profoundly influenced the development of colonial economies, particularly those based on sugar plantations and the transatlantic slave trade. The sugar plantations of the Caribbean and the Americas...
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It is observed that the HRM has a vital aspect of providing high quality service in the service sector. Employed staff will be responsible in providing excellent service so that the customer satisfaction is achieved by the hotels. In most service industries, it is HR that creates the goodwill, brand image, and popularity of the organization. When we glance in...
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The trade war between the US and China has been attracting global citizens’ attention since July 2018. Until now, Washington’s tariffs on Chinese merchandises have reached US$550 billion. Beijing struck back with tariffs of US$185 billion on US merchandises. Therefore, the trade war between the US and China is affecting the world. Global The US-China trade war impacts the world...
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The purpose of this report is to evaluate the various factors that influence consumers to buy organic products based on various socio-demographic factors such as age, employment, consumption rate and buying patterns. Consumer Awareness of Organic Foods According to Soler et al. (2008), Freeland-Graves and Nitzke (2010), understanding and education are the two key critical factors influencing consumer’s attitudes against...
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Summary of the Article The populist government of Italy will cut its budget deficit targets from 2020. The coalition said it planned to run a deficit of 2.4% of GDP for next year and also said that the deficit would stay at that level through 2021. This announcement shaken markets and stimulated criticism from European commission. That decision made Italian...
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The way a recruiter executes roles and responsibilities affects the overall outcome an organization will have. The purpose of this paper is to introduce and deepen the understanding of human resources recruitment and selection and explain the different roles and responsibilities within recruitment in an organization. This paper also will explain the changes organizations have made to move forward from...
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Energy is a sector that plays a driving role in socio-economic advancement; poverty reduction and enhancement of the quality of life. Energy relates to all sectors of the economy as well as forming a sector itself. For decades Trade in energy has been considered as an exceptional case of International trade, different from other trade sectors and products. This is...
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Abstract India is a developing country where organizations are diversifying their portfolio and expanding businesses either by acquiring or merging with similar entities. Organizations are doing merger and acquisition as a growth strategy but employees do not accept this strategy easily, most the employees view such strategy as a threat for their career. The purpose of this research is to...
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Abstract: Employee Retention is one of the key challenges faced by IT Organization. Employees are the assets of any organization and organization cannot afford losing its key performers. Effective retention strategies can reduce employee turnover and increase retention within an organization. Key employees are the instrument for overall growth and development of an organization. Thus, for retaining best employees, an...
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AvalonBay Communities Marketing Research Process AvalonBay Communities is a property management business for apartments with a presence in 11 areas in the United States: California, Connecticut, District of Columbia, Maryland, Massachusetts, New Jersey, New York, Rhode Island, Texas, Virginia, and Washington. In addition to managing apartment properties, AvalonBay also develops, redevelops, and acquires existing apartment properties for continued expansion and...
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Trend Description Content marketing is a strategic marketing approach that helps in creating and distributing valuable, relevant, and consistent content that attracts and retains that particular audience — and, ultimately, to drive profitable customer action. Content marketing is at the core of best advanced showcasing efforts. Behind each extraordinary brand is an abundance of profitable and pertinent substance that truly...
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The concept of human resources recruitment process The recruitment process is crucial to every business endeavors. This will determine the kind of people who will fill in the right job so he must be the best person to do the job descriptions based from the person qualifications. Almost all organizations said that people are their important assets therefore, they have...
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Inception Let me introduce you first with “the concept of recruitment process”? Recruitment means selecting the right applicant for filling up the vacancies in an association. Applicants with the required skills and attitude, which are required for achieving the aims of an association. This process undergoes an organized procedure starting from sourcing the resources to managing interviews and finally selecting...
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Marketing Situation Analysis Stamford International University Founded in year 1995, located in urban area of Bangkok with the population of 5 Million inhabitants. Level of education in Thailand is increasing from before. Launching an MBA International and National program is brilliant and successful strategy for now days in the area like Bangkok with the majority of educated population and large...
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Nowadays, it is difficult for companies to establish themselves as more and more businesses are emerging on the market. Especially the tourism industry and hospitality industry face constant changes and new trends (Fleischer, Peleg and Rivlin (Byk), 2011). Companies need to manage and invest in their marketing strategy. Moreover, consumers have a large selection of purchasing services and products. Customers...
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Content marking is a type of marketing which fixates on producing, publicizing and disbursing content for a specific target market online (Pulizzi, Joe; Barrett, Newt (February 2010), intended to accomplish: appealing to the general public extending the target market setting up and increasing sales broadening people’s knowledge of the brand building customer loyalty and customer relationships online. Content marketing is...
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A. Introduction Zara, a fast-fashion retailer, is founded by Amancio Ortega and Rosalía Mera in Spain 1975. It is the world’s largest clothing retailer owned by Inditex. Zara operates in 2,238 stores across 96 markets and 48 online markets, reacting to the ever-changing business environment quickly. By having the core values of beauty, clarity, functionality, and sustainability, the company expanded...
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Performance management is essential in improving customer service delivery as it reviews how staff are doing currently and therefore highlights what can be done to make the delivery better. The purpose of a performance management policy is to review how staff are performing. This generates information that can be shared, if it is good practice, or it can generate improvements...
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‘The medium is the message’ is a phrase by Marshall McLuhan. This phrase is about the way we deliver, direct and obtain information. Expanding from the phrase is the medium more important than the information itself? Is what’s been communicated less important than the way you communicate it? Is Marshall McLuhan Really saying, the message given is actually how it’s...
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Sugarcane is a plant that provides both alcohol and sugar. Cultivation of this plant originally began in Southeastern Asia. Brazil was first introduced to sugarcane five centuries ago, while it was still a colony under Portugal. It’s interesting to note that during this time gold and sugarcane held nearly the same values. During the mid 17th century, Brazil grew to...
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Introduction Grades are an essential part of almost every university class. What would happen if there were no grades ? Would your individual performance improve or decline? Similar issues take part between employees concerning their performance. Performance management involves assessing and communicating employee contributions. Rating employees’ performance is similar to giving them grades. In the employment context, important questions include...
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1. Intended message: As a worthy competitor of the Coca-cola company, the advertisement aims to announce that the Pepsi beverage has been consumed over many generations, is continued to be drunk by everyone nowadays and will remain popular in the years to come, so everyone should join the bandwagon and drink Pepsi. 2. Target audience: Being an American advertisement, PepsiCo...
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Introduction Multi-national companies are increasingly prevalent in today’s global market, however cross-cultural competence including communication is a core aspect. Cross-cultural competence is integral to communications and having global companies work with teams in different countries; it is about understanding one’s own culture and that of the counterparts with varied values, belief systems, attitudes and language and adjusting communication to befit...
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Introduction After having a close look at the case and after a thorough research into the company, I learnt that ZARA has been performing exponentially well financially and has created a unique consumer base that is loyal and keeps coming back for more. The company has a very smooth Supply Chain and Production system coupled with unique style of design...
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Market Segmentation As we know that Pepsi is provided among a huge population which is called market. To distribute it and increasing the revenue the market should be segregated, Pepsi has segmented their market keeping four major segmentation variables in their mind which are: Geographic Demographic Psychographic Behavioral Geographic Segmentation: Geographic segmentation means dividing the market into different geographical units...
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