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Introduction to Leadership Concepts Leadership has been an ever-changing notion for me. When I was younger, I always thought that being a leader was simply obtaining power over another individual but as I got older, I came to the realization that a true leader is someone who inspires others, helps them to achieve their full potential, sets realistic goals and...
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A Critical Approach towards an Integrative Dynamic Framework for Understanding and Managing Organizational Culture Change The concept of an organizational culture virtually started in the 1970s. However, it started to gain momentum and prominence in the 1980s after researchers established the significant role that culture played in the workplace. A lot of authors argued that culture is both the source...
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Introduction: The Importance of Leadership Philosophy This essay will discuss the significance of having a leadership philosophy; how my leadership philosophy was created, as well as how it has affected my unit. Additionally, I’ll discuss the traits of a successful leader. Next, I’ll recap on my interview with a commander, in which she discussed a difficult leadership challenge; what influenced...
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Introduction In the contemporary business landscape, characterized by heightened competition and rapidly evolving consumer expectations, Customer Relationship Marketing (CRM) has emerged as a pivotal strategy for achieving sustainable business success. Companies are increasingly recognizing the importance of nurturing long-term relationships with their customers as a means to secure brand loyalty, enhance customer satisfaction, and ultimately drive profitability. CRM is not...
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Argumentative Essay Humans and animals: both beings that feel pain and have a soul. What separates humans and animals that makes animals subject to, often deathly, laboratory testing? Activists around the world have used the same basic concept to plead their cause for years. Many countries and brands have already banned cosmetic animal testing, but the US has yet to...
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The Attention Span Crisis Over the year technology has been taking over humans’ lives. Humans are lacking in their attention span, and all because of the internet. The internet is making us stupid. In an article by Nicholas Carr “Is Google Making us Stupid?”, Carr explains the idea of how the internet has changed our lives by changing the way...
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· We live in a world where technology, especially information and communication technology plays huge role in today’s daily and practical life, it includes all digital technology that assists individuals, businesses and organizations in using information. It covers all electronic products that deal with information in a digital form. Advances in the development of information and communication technologies is transforming...
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Case Study: Robert Kuok Hock Nien as a Role Model of a Good Leader Introduction Robert Kuok Hock Nien is a Malaysian business magnate and an active investor. Born on 6 October 1953 in Johor Bahru. His father is a Chinese from Fujin. He is the youngest of three brothers. Robert Kuok is a graduate student from Raffles Institution and...
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Knowledge, Attitude, and Practice of Safety Precautions among Laboratory Tech Abstract Background: The technicians that are working in the medical laboratories are exposed to various health hazards like infectious clinical samples & infectious waste, toxic chemicals, and fire & electrical hazards. It is important for laboratory workers to be aware of the potential hazards and ensure safety in practices. Carelessness,...
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1. Introduction Games have become popular and prominent in everyday life. The reason for this is because games contain elements and mechanics that create engagement, collaboration, best learning experience and this hence motivates people to continue to play games more (Al-Azawi, Al-Faliti and Al-Blushi, 2019). (stats for playing games). Being praised for providing the best learning experience, it is now...
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Introduction: Intel Corporation was founded in 1968 and is now the biggest semiconductor chip manufacturer over the world. It now has more than 600 facilities within 107.4 thousand employees worldwide (Intel, 2016). The main businesses Intel providing are key components for computer production all over the world, including processors, chipsets, boards, systems and software, and so on. Nowadays, with the...
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Abstract Purpose – The development of social media has given rise to a new e-commerce paradigm called social commerce. Social commerce is a social interactions and user contributions to facilitate the online buying and selling of various products and services. Recent years have witnessed the rapid growth of social commerce in Malaysia, but this growth has involved a number of...
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Introduction The means by which companies sell their solutions to clients is constantly changing due to advancements in technology and means by which clients search for products and services. In this academic essay, I will detail my experience of visiting a sales centre in the technological powerhouse of IBM, and how they are embracing the digital age in connecting and...
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Abstract: With the development of mobile industry in India and easy accessibility of internet connections to the common people, the electronic commerce is changing its face and turning into mobile commerce. M-commerce has become an easier tool in the hands of users due to its better features and simplicity in its learning and using. M-commerce, being the non-complex way of...
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Introduction Intel Corporation, a pioneer in semiconductor technology, has consistently utilized innovative advertising strategies to maintain its position as a leader in the technology sector. The company's advertising campaigns have played a crucial role in shaping consumer perceptions and expanding its market share globally. Over the years, Intel's branding strategies, such as the iconic "Intel Inside" campaign, have become a...
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Introduction Innovation is considered as the most primarily bandied about terms in the modern era of global business. The newly devised products and services of an innovative organization offer various numbers of innovative and creative features, traits, and consumer touchpoints in amalgamation. The purpose of the assignment is to explain the innovation strategies and innovation dynamics with reference to the...
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Introduction In the evolving landscape of advertising, product placement has emerged as a strategic tool for marketers aiming to subtly embed their products within the entertainment content consumed by audiences. This advertising strategy leverages the power of association, whereby products are integrated into media content, potentially enhancing brand recall and favorability among viewers. With the rise of digital platforms, particularly...
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Introduction Sony Corporation, a titan in the global consumer electronics and entertainment industry, has expanded its reach beyond the confines of Japan through a network of subsidiaries. This strategic international exposure has allowed Sony to maintain its competitive edge in rapidly evolving markets. The company's diverse range of subsidiaries, spanning sectors such as electronics, gaming, music, and film, operates in...
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Abstract Whenever we think about Nestle, we think about a story about organizational success. Since its inception in 1866, the company has seen rapid growth, profit, and earned reputations all around the world. Even its company in India is doing exceptionally well. Since 1959 Nestle has been operating in India. It is selling noodles to a rice/wheat-eating country. Sells chocolates...
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How fast food industries improve corporate culture by their stakeholders Introduction There is a saying goes “Necessity is the mother of invention.” Based on the need of convenience people need, fast food industries have become more essential in the economy life and filed nowadays. The corporate culture is a critical factor for company performance-enhancing and expansion of the market, on...
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Background The American company ‘Intel Corporation’ (Intel) derived from ‘integrated electronics’ founded in 1968, is now one of the biggest known computer processing unit (CPU) brands in today’s market. Intel is my chosen favoured product, as it is the more ‘premium’ product in this critical reflection and can achieve greater performance against its competitors. Advanced Micro Devices (AMD) the biggest...
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What is coal mining? Coal mining is the procedure of removing coal from the ground. Coal is a necessity for human beings nowadays, generating most of our energy. It is a popular item on top of the market with high demand. Coal is a non-renewable resource meaning after we have used it all up it will take millions of years...
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Abstract Purpose: The Purpose of this research paper is to understand the Effectiveness of CRM initiatives on the customer loyalty and retention. Research Implications: This paper provides a preliminary understanding of the CRM marketing initiatives on the customer loyalty in the long run. Future research should use alternative methods, and verify and elaborate the findings. Findings: “In the past, many...
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A. Company Introduction: GAP Inc. 1. History and Brand Portfolio List of GAP Inc. brands as of 2018 GAP Includes GapKids, babyGap and GapMaternity Banana Republic Acquired in early 1980s Offer style from business formal to casual Old Navy Launched in the 1990s Positioned at lower price with casual apparel PiperLime Online fashion market launched in 2008 Closed in 2015...
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Since then Red Bull has continued to grow and now holds the largest market share of any energy drink selling 6.970 billion cans in 2018 and over 75 billion since the product launched in 1987. Dietrich Mateschitz was inspired by a functional drink called ‘Krating Daeng’ first sold In Thailand by Chaleo Yoovidhya in the early 1980s. Mateschitz partnered with...
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“Nestlé” is the largest food and beverage manufacturer in the world, it is founded at 1866 by Henry Nestlé. They promised to offer ‘GOOD FOOD, GOOD LIFE’ to all customers. The firm’s headquarter placed at Vevey, Switzerland (Nestle, n.d). Nestlé also a firm of nutriment and health which undertake in produce, supply, and production of prepared dishes and cooking aids,...
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Introduction to Trademarks Trademarks have evolved as the most important source of information for the end users of products and services. Millions of trademarks, logos, designs, or shapes are being registered and used in the world. Each trademark shows a different sign that indicates the source of origin and gives an identity to the product or service of the concern....
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Introduction The king has fallen from his crown. The sentence cannot be more perfect to describe the failure of the once-upon-a-time master of consumer electronics industry: Sony. From early 1980s until 1990s Sony was known for its cutting-edge technology, sophistication, and desirability. With infamous Walkman and Trinitron, Sony was considered as Apple of its era. Now everything has changed. Sony...
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1. Gamification: Gamification has been around for many years. Around early 1900s companies offered free gifts with multiple purchases. But gamification gained the name near the start of 2000, around 2010. It’s been a growing part of modern business. In 2013 gamification was described as the “hottest business buzzword” (McCormick, 2013). “It’s not just a buzzword; the gamification market is...
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Abstract The purpose of the paper is to introduce the concept of knowledge management. It helps to find a link between business consulting and knowledge management. It also focuses on need of knowledge management for consultants and how they can implement it. Further the paper elaborates the advantages of using knowledge management. It also includes the views of some of...
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