Introduction: Intel Corporation was founded in 1968 and is now the biggest semiconductor chip manufacturer over the world. It now has more than 600 facilities within 107.4 thousand employees worldwide (Intel, 2016). The main businesses Intel providing are key components for computer production all over the world, including processors, chipsets, boards, systems and software, and so on. Nowadays, with the...
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Abstract Purpose – The development of social media has given rise to a new e-commerce paradigm called social commerce. Social commerce is a social interactions and user contributions to facilitate the online buying and selling of various products and services. Recent years have witnessed the rapid growth of social commerce in Malaysia, but this growth has involved a number of...
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Introduction The means by which companies sell their solutions to clients is constantly changing due to advancements in technology and means by which clients search for products and services. In this academic essay, I will detail my experience of visiting a sales centre in the technological powerhouse of IBM, and how they are embracing the digital age in connecting and...
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Abstract: With the development of mobile industry in India and easy accessibility of internet connections to the common people, the electronic commerce is changing its face and turning into mobile commerce. M-commerce has become an easier tool in the hands of users due to its better features and simplicity in its learning and using. M-commerce, being the non-complex way of...
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Introduction Intel Corporation, a pioneer in semiconductor technology, has consistently utilized innovative advertising strategies to maintain its position as a leader in the technology sector. The company's advertising campaigns have played a crucial role in shaping consumer perceptions and expanding its market share globally. Over the years, Intel's branding strategies, such as the iconic "Intel Inside" campaign, have become a...
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Introduction Innovation is considered as the most primarily bandied about terms in the modern era of global business. The newly devised products and services of an innovative organization offer various numbers of innovative and creative features, traits, and consumer touchpoints in amalgamation. The purpose of the assignment is to explain the innovation strategies and innovation dynamics with reference to the...
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Introduction Sony Corporation, a titan in the global consumer electronics and entertainment industry, has expanded its reach beyond the confines of Japan through a network of subsidiaries. This strategic international exposure has allowed Sony to maintain its competitive edge in rapidly evolving markets. The company's diverse range of subsidiaries, spanning sectors such as electronics, gaming, music, and film, operates in...
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Abstract Whenever we think about Nestle, we think about a story about organizational success. Since its inception in 1866, the company has seen rapid growth, profit, and earned reputations all around the world. Even its company in India is doing exceptionally well. Since 1959 Nestle has been operating in India. It is selling noodles to a rice/wheat-eating country. Sells chocolates...
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How fast food industries improve corporate culture by their stakeholders Introduction There is a saying goes “Necessity is the mother of invention.” Based on the need of convenience people need, fast food industries have become more essential in the economy life and filed nowadays. The corporate culture is a critical factor for company performance-enhancing and expansion of the market, on...
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Background The American company ‘Intel Corporation’ (Intel) derived from ‘integrated electronics’ founded in 1968, is now one of the biggest known computer processing unit (CPU) brands in today’s market. Intel is my chosen favoured product, as it is the more ‘premium’ product in this critical reflection and can achieve greater performance against its competitors. Advanced Micro Devices (AMD) the biggest...
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What is coal mining? Coal mining is the procedure of removing coal from the ground. Coal is a necessity for human beings nowadays, generating most of our energy. It is a popular item on top of the market with high demand. Coal is a non-renewable resource meaning after we have used it all up it will take millions of years...
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Abstract Purpose: The Purpose of this research paper is to understand the Effectiveness of CRM initiatives on the customer loyalty and retention. Research Implications: This paper provides a preliminary understanding of the CRM marketing initiatives on the customer loyalty in the long run. Future research should use alternative methods, and verify and elaborate the findings. Findings: “In the past, many...
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A. Company Introduction: GAP Inc. 1. History and Brand Portfolio List of GAP Inc. brands as of 2018 GAP Includes GapKids, babyGap and GapMaternity Banana Republic Acquired in early 1980s Offer style from business formal to casual Old Navy Launched in the 1990s Positioned at lower price with casual apparel PiperLime Online fashion market launched in 2008 Closed in 2015...
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Since then Red Bull has continued to grow and now holds the largest market share of any energy drink selling 6.970 billion cans in 2018 and over 75 billion since the product launched in 1987. Dietrich Mateschitz was inspired by a functional drink called ‘Krating Daeng’ first sold In Thailand by Chaleo Yoovidhya in the early 1980s. Mateschitz partnered with...
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“Nestlé” is the largest food and beverage manufacturer in the world, it is founded at 1866 by Henry Nestlé. They promised to offer ‘GOOD FOOD, GOOD LIFE’ to all customers. The firm’s headquarter placed at Vevey, Switzerland (Nestle, n.d). Nestlé also a firm of nutriment and health which undertake in produce, supply, and production of prepared dishes and cooking aids,...
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Introduction to Trademarks Trademarks have evolved as the most important source of information for the end users of products and services. Millions of trademarks, logos, designs, or shapes are being registered and used in the world. Each trademark shows a different sign that indicates the source of origin and gives an identity to the product or service of the concern....
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Introduction The king has fallen from his crown. The sentence cannot be more perfect to describe the failure of the once-upon-a-time master of consumer electronics industry: Sony. From early 1980s until 1990s Sony was known for its cutting-edge technology, sophistication, and desirability. With infamous Walkman and Trinitron, Sony was considered as Apple of its era. Now everything has changed. Sony...
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1. Gamification: Gamification has been around for many years. Around early 1900s companies offered free gifts with multiple purchases. But gamification gained the name near the start of 2000, around 2010. It’s been a growing part of modern business. In 2013 gamification was described as the “hottest business buzzword” (McCormick, 2013). “It’s not just a buzzword; the gamification market is...
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Abstract The purpose of the paper is to introduce the concept of knowledge management. It helps to find a link between business consulting and knowledge management. It also focuses on need of knowledge management for consultants and how they can implement it. Further the paper elaborates the advantages of using knowledge management. It also includes the views of some of...
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1.0. Introduction Internationalization present great opportunities for international companies to exploit new international market opportunities with a goal of higher customer reach to increase sales revenues, profitability and overall growth of the companies. Yue-Sai Cosmetics has changed the face of China through its recognition as a completely owned foreign cosmetic company in 1990. The company starting from zero in 1990...
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Abstract Working Capital (wc) is the flow of ready funds necessary for the working of a concern. It comprises funds invested in Current Assets , which in the ordinary course of business can be turned into cash within a short period without undergoing diminishing in value and without disruption of the organization. Current Liabilities are those which are intended to...
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Abstract Integration of business deals with the technology has brought the revolution in the trading sector. Traditional aspects of doing businesses have been transformed into e-commercial sector. Todays, E-commerce has entirely revolutionized the conventional thought of business, supported by huge internet users & android mobile phones; Indian e-commerce has been witnessing remarkable growth and gradual advancement in the last few...
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Abstract Talent crisis is one of the major challenges being faced by many countries today. India, though considered as youngest nation of the globe, is grappling with unique paradox. Huge global employment opportunities and unemployment/underemployment is co-existing today in India. Across all industry verticals skill gaps are becoming very evident. All of a sudden Skills development has become one of...
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`A proposal is a formal suggestion or plan that is put forward for the consideration by others in order to stimulate change. Proposals are mainly used by companies or organization to highlight the problems that the organization is facing and eliminate them or look for strengths that the organization could exploit in order for it to grow. The company that...
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Task: Despite the strong critics of scientific management, in the right circumstances the four [4] underlying principles still have relevance and much to offer to contemporary organizations. It is just that many reviewers appear reluctant to openly admit that this is the case’! What are your views? Where scientific management could be applied for the best overall effect? 1.0 Introduction...
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In this assignment, I am going to investigate the effectiveness of Morrison’s use of ‘own brands’. Background information Morrison’s is a public limited company (PLC) which was founded in 1899, 120 years ago, by a man named William Morrison. Mr Morrison started selling eggs, butter along with other dairy products at a small, local market until eventually, 53 years later;...
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Work organization and society 1. In recent years companies like Google and Innocent have tried to implement ‘fun’ corporate cultures. Assess the pros and cons of such organizational cultures for workers and organizations. Google and Innocent have tried to implement ‘fun’ corporate cultures in their organizations which has both pros and cons for workers and organizations. There are so many...
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Abstract This research was conducted to examine the undergraduate students’ perception of the implementation of gamification in E-Learning. The subject of this research are 36 students of Fifth semester in English Language Education, Ganesha University of Education. The questionnaire is the instrument of this research. The researcher analyzed 36 filled questionnaires, which had been shared via Google Forms link, by...
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Further research into one presentation topic to critically evaluate the implication of the topic for senior management and corporate strategy. Red Bull was established by Dietrich Mateschitz in the mid 1980’s, propelled by utilitarian beverages from the Far East. He made the recipe of Red Bull Energy Drink and built up the novel promoting idea of Red Bull in 1987...
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