How fast food industries improve corporate culture by their stakeholders Introduction There is a saying goes “Necessity is the mother of invention.” Based on the need of convenience people need, fast food industries have become more essential in the economy life and filed nowadays. The corporate culture is a critical factor for company performance-enhancing and expansion of the market, on...
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Background The American company ‘Intel Corporation’ (Intel) derived from ‘integrated electronics’ founded in 1968, is now one of the biggest known computer processing unit (CPU) brands in today’s market. Intel is my chosen favoured product, as it is the more ‘premium’ product in this critical reflection and can achieve greater performance against its competitors. Advanced Micro Devices (AMD) the biggest...
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What is coal mining? Coal mining is the procedure of removing coal from the ground. Coal is a necessity for human beings nowadays, generating most of our energy. It is a popular item on top of the market with high demand. Coal is a non-renewable resource meaning after we have used it all up it will take millions of years...
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Abstract Purpose: The Purpose of this research paper is to understand the Effectiveness of CRM initiatives on the customer loyalty and retention. Research Implications: This paper provides a preliminary understanding of the CRM marketing initiatives on the customer loyalty in the long run. Future research should use alternative methods, and verify and elaborate the findings. Findings: “In the past, many...
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A. Company Introduction: GAP Inc. 1. History and Brand Portfolio List of GAP Inc. brands as of 2018 GAP Includes GapKids, babyGap and GapMaternity Banana Republic Acquired in early 1980s Offer style from business formal to casual Old Navy Launched in the 1990s Positioned at lower price with casual apparel PiperLime Online fashion market launched in 2008 Closed in 2015...
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Since then Red Bull has continued to grow and now holds the largest market share of any energy drink selling 6.970 billion cans in 2018 and over 75 billion since the product launched in 1987. Dietrich Mateschitz was inspired by a functional drink called ‘Krating Daeng’ first sold In Thailand by Chaleo Yoovidhya in the early 1980s. Mateschitz partnered with...
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“Nestlé” is the largest food and beverage manufacturer in the world, it is founded at 1866 by Henry Nestlé. They promised to offer ‘GOOD FOOD, GOOD LIFE’ to all customers. The firm’s headquarter placed at Vevey, Switzerland (Nestle, n.d). Nestlé also a firm of nutriment and health which undertake in produce, supply, and production of prepared dishes and cooking aids,...
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Introduction to Trademarks Trademarks have evolved as the most important source of information for the end users of products and services. Millions of trademarks, logos, designs, or shapes are being registered and used in the world. Each trademark shows a different sign that indicates the source of origin and gives an identity to the product or service of the concern....
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Introduction The king has fallen from his crown. The sentence cannot be more perfect to describe the failure of the once-upon-a-time master of consumer electronics industry: Sony. From early 1980s until 1990s Sony was known for its cutting-edge technology, sophistication, and desirability. With infamous Walkman and Trinitron, Sony was considered as Apple of its era. Now everything has changed. Sony...
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1. Gamification: Gamification has been around for many years. Around early 1900s companies offered free gifts with multiple purchases. But gamification gained the name near the start of 2000, around 2010. It’s been a growing part of modern business. In 2013 gamification was described as the “hottest business buzzword” (McCormick, 2013). “It’s not just a buzzword; the gamification market is...
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Abstract The purpose of the paper is to introduce the concept of knowledge management. It helps to find a link between business consulting and knowledge management. It also focuses on need of knowledge management for consultants and how they can implement it. Further the paper elaborates the advantages of using knowledge management. It also includes the views of some of...
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1.0. Introduction Internationalization present great opportunities for international companies to exploit new international market opportunities with a goal of higher customer reach to increase sales revenues, profitability and overall growth of the companies. Yue-Sai Cosmetics has changed the face of China through its recognition as a completely owned foreign cosmetic company in 1990. The company starting from zero in 1990...
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Abstract Working Capital (wc) is the flow of ready funds necessary for the working of a concern. It comprises funds invested in Current Assets , which in the ordinary course of business can be turned into cash within a short period without undergoing diminishing in value and without disruption of the organization. Current Liabilities are those which are intended to...
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Abstract Integration of business deals with the technology has brought the revolution in the trading sector. Traditional aspects of doing businesses have been transformed into e-commercial sector. Todays, E-commerce has entirely revolutionized the conventional thought of business, supported by huge internet users & android mobile phones; Indian e-commerce has been witnessing remarkable growth and gradual advancement in the last few...
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Abstract Talent crisis is one of the major challenges being faced by many countries today. India, though considered as youngest nation of the globe, is grappling with unique paradox. Huge global employment opportunities and unemployment/underemployment is co-existing today in India. Across all industry verticals skill gaps are becoming very evident. All of a sudden Skills development has become one of...
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`A proposal is a formal suggestion or plan that is put forward for the consideration by others in order to stimulate change. Proposals are mainly used by companies or organization to highlight the problems that the organization is facing and eliminate them or look for strengths that the organization could exploit in order for it to grow. The company that...
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Task: Despite the strong critics of scientific management, in the right circumstances the four [4] underlying principles still have relevance and much to offer to contemporary organizations. It is just that many reviewers appear reluctant to openly admit that this is the case’! What are your views? Where scientific management could be applied for the best overall effect? 1.0 Introduction...
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In this assignment, I am going to investigate the effectiveness of Morrison’s use of ‘own brands’. Background information Morrison’s is a public limited company (PLC) which was founded in 1899, 120 years ago, by a man named William Morrison. Mr Morrison started selling eggs, butter along with other dairy products at a small, local market until eventually, 53 years later;...
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Work organization and society 1. In recent years companies like Google and Innocent have tried to implement ‘fun’ corporate cultures. Assess the pros and cons of such organizational cultures for workers and organizations. Google and Innocent have tried to implement ‘fun’ corporate cultures in their organizations which has both pros and cons for workers and organizations. There are so many...
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Abstract This research was conducted to examine the undergraduate students’ perception of the implementation of gamification in E-Learning. The subject of this research are 36 students of Fifth semester in English Language Education, Ganesha University of Education. The questionnaire is the instrument of this research. The researcher analyzed 36 filled questionnaires, which had been shared via Google Forms link, by...
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Further research into one presentation topic to critically evaluate the implication of the topic for senior management and corporate strategy. Red Bull was established by Dietrich Mateschitz in the mid 1980’s, propelled by utilitarian beverages from the Far East. He made the recipe of Red Bull Energy Drink and built up the novel promoting idea of Red Bull in 1987...
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Industry Overview: Red Bull is a premium brand of energy drinks with a niche market sector, however, it falls under beverages industry.It is an industry that consist of a wide range including packed water, milk, tea, coffee, soft drinks, alcoholic drinks etc. Red Bull comes under the umbrella of Non-alcoholic carbonated drinks. The market of energy drink is very small...
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Introduction The art of setting prices for exported goods is a pivotal aspect of international trade strategy. Export pricing strategies are crucial for firms aiming to penetrate foreign markets, maximize profits, and sustain competitiveness. The complexity of export pricing arises from a multitude of factors that businesses must consider, ranging from production costs and currency fluctuations to market demand and...
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Introduction Nestle, as a global leader in the nutrition, health, and wellness industry, exemplifies a corporate journey filled with strategic evolution and innovative practices. This essay aims to analyze the multifaceted story of Nestle through the lens of an internship report, offering insights into the company's internal mechanisms, corporate culture, and strategic initiatives. The internship experience provided an opportunity to...
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In this commentary, I will examine The Gap Inc.’s working conditions and will eventually come to a conclusion whether or not they can be considered as socially responsible in terms of the manual labour process The Gap, Inc, is an American multinational corporation which operates as an apparel and accessories retailer with international associations. Over the past 50 years, the...
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Abstract The study exhorts to ascertain the general perception that Venture Capitalists fund innovative technology projects in the Indian context using primary and secondary data. A structured questionnaire was used to elicit response from 101 (sample) out of 134 (Population) SEBI registered and active Venture Capital firms in the recent past. The study analyses the mode of funding by Venture...
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Chapter 1. Introduction The investigation carried out through this research study is focused merely on the context of Project Management and innovation practices in new product development. The focus of this research is on the organizations that aim to manufacture new products by using project management processes and achieve high innovation. The three categories which projects come into when it...
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Introduction 1.1 Problem statement The relationship between management and trade unions are one of the most fundamental working relationships within South Africa's labour sphere. Yet, bargaining with South African trade unions can be quite a daunting task, as management continually protests against trade unions' obstinate actions and workplace disruptions within their organisation (Mash & Kremer, 2016). Researchers within the field...
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The Future of Coffee Production Within the Grind Café Executive summary After the recent opening of six stores for the newest coffee establishment, known as the Grind Café, it has come to the attention of each of the franchise owners that the expected sales outcome has not been meant based on the preference of customers going to Starbucks and Dunkin...
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Introduction: Ethics is considered one of the branches of philosophy, it was created to defense, systemize, recommend the concepts that concerned with correct and wrong behavior. It attempts to find solutions to resolve some issues that are related to human morality, through differentiation between concepts such as good and evil, right and wrong, virtue and vice, justice and crime. (Anscombe...
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