1.0. Introduction Internationalization present great opportunities for international companies to exploit new international market opportunities with a goal of higher customer reach to increase sales revenues, profitability and overall growth of the companies. Yue-Sai Cosmetics has changed the face of China through its recognition as a completely owned foreign cosmetic company in 1990. The company starting from zero in 1990...
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Abstract Working Capital (wc) is the flow of ready funds necessary for the working of a concern. It comprises funds invested in Current Assets , which in the ordinary course of business can be turned into cash within a short period without undergoing diminishing in value and without disruption of the organization. Current Liabilities are those which are intended to...
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Abstract Integration of business deals with the technology has brought the revolution in the trading sector. Traditional aspects of doing businesses have been transformed into e-commercial sector. Todays, E-commerce has entirely revolutionized the conventional thought of business, supported by huge internet users & android mobile phones; Indian e-commerce has been witnessing remarkable growth and gradual advancement in the last few...
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Abstract Talent crisis is one of the major challenges being faced by many countries today. India, though considered as youngest nation of the globe, is grappling with unique paradox. Huge global employment opportunities and unemployment/underemployment is co-existing today in India. Across all industry verticals skill gaps are becoming very evident. All of a sudden Skills development has become one of...
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`A proposal is a formal suggestion or plan that is put forward for the consideration by others in order to stimulate change. Proposals are mainly used by companies or organization to highlight the problems that the organization is facing and eliminate them or look for strengths that the organization could exploit in order for it to grow. The company that...
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Task: Despite the strong critics of scientific management, in the right circumstances the four [4] underlying principles still have relevance and much to offer to contemporary organizations. It is just that many reviewers appear reluctant to openly admit that this is the case’! What are your views? Where scientific management could be applied for the best overall effect? 1.0 Introduction...
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In this assignment, I am going to investigate the effectiveness of Morrison’s use of ‘own brands’. Background information Morrison’s is a public limited company (PLC) which was founded in 1899, 120 years ago, by a man named William Morrison. Mr Morrison started selling eggs, butter along with other dairy products at a small, local market until eventually, 53 years later;...
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Work organization and society 1. In recent years companies like Google and Innocent have tried to implement ‘fun’ corporate cultures. Assess the pros and cons of such organizational cultures for workers and organizations. Google and Innocent have tried to implement ‘fun’ corporate cultures in their organizations which has both pros and cons for workers and organizations. There are so many...
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Abstract This research was conducted to examine the undergraduate students’ perception of the implementation of gamification in E-Learning. The subject of this research are 36 students of Fifth semester in English Language Education, Ganesha University of Education. The questionnaire is the instrument of this research. The researcher analyzed 36 filled questionnaires, which had been shared via Google Forms link, by...
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Further research into one presentation topic to critically evaluate the implication of the topic for senior management and corporate strategy. Red Bull was established by Dietrich Mateschitz in the mid 1980’s, propelled by utilitarian beverages from the Far East. He made the recipe of Red Bull Energy Drink and built up the novel promoting idea of Red Bull in 1987...
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Industry Overview: Red Bull is a premium brand of energy drinks with a niche market sector, however, it falls under beverages industry.It is an industry that consist of a wide range including packed water, milk, tea, coffee, soft drinks, alcoholic drinks etc. Red Bull comes under the umbrella of Non-alcoholic carbonated drinks. The market of energy drink is very small...
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Introduction The art of setting prices for exported goods is a pivotal aspect of international trade strategy. Export pricing strategies are crucial for firms aiming to penetrate foreign markets, maximize profits, and sustain competitiveness. The complexity of export pricing arises from a multitude of factors that businesses must consider, ranging from production costs and currency fluctuations to market demand and...
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Introduction Nestle, as a global leader in the nutrition, health, and wellness industry, exemplifies a corporate journey filled with strategic evolution and innovative practices. This essay aims to analyze the multifaceted story of Nestle through the lens of an internship report, offering insights into the company's internal mechanisms, corporate culture, and strategic initiatives. The internship experience provided an opportunity to...
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In this commentary, I will examine The Gap Inc.’s working conditions and will eventually come to a conclusion whether or not they can be considered as socially responsible in terms of the manual labour process The Gap, Inc, is an American multinational corporation which operates as an apparel and accessories retailer with international associations. Over the past 50 years, the...
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Abstract The study exhorts to ascertain the general perception that Venture Capitalists fund innovative technology projects in the Indian context using primary and secondary data. A structured questionnaire was used to elicit response from 101 (sample) out of 134 (Population) SEBI registered and active Venture Capital firms in the recent past. The study analyses the mode of funding by Venture...
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Introduction 1.1 Problem statement The relationship between management and trade unions are one of the most fundamental working relationships within South Africa's labour sphere. Yet, bargaining with South African trade unions can be quite a daunting task, as management continually protests against trade unions' obstinate actions and workplace disruptions within their organisation (Mash & Kremer, 2016). Researchers within the field...
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The Future of Coffee Production Within the Grind Café Executive summary After the recent opening of six stores for the newest coffee establishment, known as the Grind Café, it has come to the attention of each of the franchise owners that the expected sales outcome has not been meant based on the preference of customers going to Starbucks and Dunkin...
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Introduction: Ethics is considered one of the branches of philosophy, it was created to defense, systemize, recommend the concepts that concerned with correct and wrong behavior. It attempts to find solutions to resolve some issues that are related to human morality, through differentiation between concepts such as good and evil, right and wrong, virtue and vice, justice and crime. (Anscombe...
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New product development is an important success process, which is required for continuous development and long-term growth of the company in pharmaceuticals. In addition, new product development is a process that is more difficult in this pharmaceutical sector in Pakistan and high risky process. There are factor, which are highlighted as per the previous literature and research. These factors include,...
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Abstract— One of the issues of the academic institution is knowledge management. How the academe disseminates information over the academic community on real-time and the availability of knowledge anytime and anywhere is a challenging task in every institution. The objective of this study is to bridge the gap between present and prior contexts of knowledge creation, sharing, or application by...
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1. Paper Title: How Improving Customer Experience Quality and Business Performance? A Case Study by Mystery Shopper Practices Authors: Yung-Lung Lai & Shih-Chieh Chang. International Journal of Marketing Studies; Vol. 5, No. 6; 2013 1.1 General description of the research method: Case Study Case study method was first defined by Benbasat et al. (1987, p. 370) as “examining a phenomenon...
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Executive Summary Red Bull is an adjustment of a Tai drink, presented and marketed in different nations by Dietrich Mateschitz, an Austrian business visionary. This item fundamentally settled the caffeinated drink market fragment in numerous nations and capacities to battle mental pressure and physical exhaustion. This item has been fruitful around the globe due to principally buzz marketing methodologies and...
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1. Background Executive summary: Red Bull is a version of a Tai drink called Krating Daeng and now is a well-known energy drink market leader. The product has developed a unified advertising communication strategy to extend its target onlookers i.e. youth around the world. Value, product, employment, and elevation are the major parameters of this product’s marketing. Red Bull gives...
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Q. Advancement in computer processors. A central processing unit (CPU), likewise called a central processor or main processor, is the electronic hardware inside a PC that does the instructions of a PC program by doing the fundamental arithmetic, logic, controlling, and input/output (I/O) tasks indicated by the instructions. So the advancement of CPU is very essential for better performance with...
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Behaviour observations were made at a multinational speciality retailer which sells products in the premium sector. I work here on a casual basis and made observations during shifts and in my spare time. Being an upmarket and speciality store, employees must have in-depth knowledge about products and provide excellent customer service. These high demands can put stress on employees, so...
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Abstract This paper presents an overview of the German Corporate Venture Capital (CVC) market. As such, it can be considered as an industry report of the CVC-industry in Germany including vehicles of DAX companies and major players from Munich and the Ruhr area. The goal is, to give an overview of the CVC-market in 2019 and to describe characteristics of...
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#1 Concurrent use registration Rule: 15 U.S.C. §1052(d) That if the Director determines that confusion, mistake, or deception is not likely to result from the continued use by more than one person of the same or similar marks under conditions and limitations as to the mode or place of use of the marks or the goods on or in connection...
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Introduction The product market today is highly competitive. If a brand does not constantly evolve itself, it is at the danger of failing to satisfy its customers. To keep reinventing itself, it must ensure protection to the assets that bring value to the company. For this reason, it is important to give recognition to non-conventional trademarks, such as shape of...
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Case Summary: Lululemon a well-known athletic apparel company, founded by Chip Wilson, who initially embarked in the surf, skate, and snowboard apparel business for more than 20 years, when in the mid of 90s was introduced to Yoga for the first time, he got hooked and moved into the yoga trend at just the right time. In 1998 in Vancouver,...
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1. Introduction “In the past, the man has been first; in the future, the system must be first…The first object of any good system must be that of developing first-class men.” by Frederick Winslow Taylor (Pg. No.7, Taylor, 1919). The experience of Taylor at the Midvale Steel Company led to the beginning of the scientific approach in management. When employed...
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