New product development is an important success process, which is required for continuous development and long-term growth of the company in pharmaceuticals. In addition, new product development is a process that is more difficult in this pharmaceutical sector in Pakistan and high risky process. There are factor, which are highlighted as per the previous literature and research. These factors include,...
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Abstract— One of the issues of the academic institution is knowledge management. How the academe disseminates information over the academic community on real-time and the availability of knowledge anytime and anywhere is a challenging task in every institution. The objective of this study is to bridge the gap between present and prior contexts of knowledge creation, sharing, or application by...
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1. Paper Title: How Improving Customer Experience Quality and Business Performance? A Case Study by Mystery Shopper Practices Authors: Yung-Lung Lai & Shih-Chieh Chang. International Journal of Marketing Studies; Vol. 5, No. 6; 2013 1.1 General description of the research method: Case Study Case study method was first defined by Benbasat et al. (1987, p. 370) as “examining a phenomenon...
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Executive Summary Red Bull is an adjustment of a Tai drink, presented and marketed in different nations by Dietrich Mateschitz, an Austrian business visionary. This item fundamentally settled the caffeinated drink market fragment in numerous nations and capacities to battle mental pressure and physical exhaustion. This item has been fruitful around the globe due to principally buzz marketing methodologies and...
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1. Background Executive summary: Red Bull is a version of a Tai drink called Krating Daeng and now is a well-known energy drink market leader. The product has developed a unified advertising communication strategy to extend its target onlookers i.e. youth around the world. Value, product, employment, and elevation are the major parameters of this product’s marketing. Red Bull gives...
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Q. Advancement in computer processors. A central processing unit (CPU), likewise called a central processor or main processor, is the electronic hardware inside a PC that does the instructions of a PC program by doing the fundamental arithmetic, logic, controlling, and input/output (I/O) tasks indicated by the instructions. So the advancement of CPU is very essential for better performance with...
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Behaviour observations were made at a multinational speciality retailer which sells products in the premium sector. I work here on a casual basis and made observations during shifts and in my spare time. Being an upmarket and speciality store, employees must have in-depth knowledge about products and provide excellent customer service. These high demands can put stress on employees, so...
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Abstract This paper presents an overview of the German Corporate Venture Capital (CVC) market. As such, it can be considered as an industry report of the CVC-industry in Germany including vehicles of DAX companies and major players from Munich and the Ruhr area. The goal is, to give an overview of the CVC-market in 2019 and to describe characteristics of...
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#1 Concurrent use registration Rule: 15 U.S.C. §1052(d) That if the Director determines that confusion, mistake, or deception is not likely to result from the continued use by more than one person of the same or similar marks under conditions and limitations as to the mode or place of use of the marks or the goods on or in connection...
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Introduction The product market today is highly competitive. If a brand does not constantly evolve itself, it is at the danger of failing to satisfy its customers. To keep reinventing itself, it must ensure protection to the assets that bring value to the company. For this reason, it is important to give recognition to non-conventional trademarks, such as shape of...
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Case Summary: Lululemon a well-known athletic apparel company, founded by Chip Wilson, who initially embarked in the surf, skate, and snowboard apparel business for more than 20 years, when in the mid of 90s was introduced to Yoga for the first time, he got hooked and moved into the yoga trend at just the right time. In 1998 in Vancouver,...
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1. Introduction “In the past, the man has been first; in the future, the system must be first…The first object of any good system must be that of developing first-class men.” by Frederick Winslow Taylor (Pg. No.7, Taylor, 1919). The experience of Taylor at the Midvale Steel Company led to the beginning of the scientific approach in management. When employed...
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Game Appreciation and Industry Analysis Introduction The rapid growth in popularity of games has created considerable opportunities for marketers, estimating a global spending of $109 billion on games in 2017. In-Game advertising has become a new successful way of improving and growing revenue, as games become the most common past-time (Kerr, 2017, p. 5). In-game advertising is a popular method...
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Porter’s Five Forces – International Business Machines Corporation (IBM) applies procedures to address a wide variety of issues in the information development industry condition, for instance, the external segments showed up in this Five Forces assessment of the business. Five powers examination are proposed to show the outside components that add to a company’s achievement. The forces delineated in the...
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This quantitative research work aim to investigate the influence of supply network strategies on innovation and supply chain competence in pharmaceutical industries, by explicitly focusing on the moderating effect of knowledge sharing relationship between supply network strategies and innovation. summarized research finding will be explained, discussion will help to answer the research questions mentioned in chapter one as the following:...
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Abstract Contextual investigation on improving quality administration of TATA organization's new item advancement venture incorporates the examination of the present circumstance inside the quality administration of TATA organization's new item advancement venture (current circumstance and recognize existing issues), improvement study (investigation the reason for existing issues and plan the improvement plan) and usage. Through checking the execution procedure, we have...
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Q1 “Egyptian Competition Authority (ECA) has announced evidence of collusion in poultry market.” What is collusion? How does it affect supply, demand, production, and prices (show its impact)? What is ECA? What is the case of poultry market in Egypt (give a brief)? The Egyptian Competition Authority (ECA) has been established in 2005. Its objective is the protection of competition...
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Abstract One of the most dramatic and significant world trends over the past 2 decades has been the rise and sustained growth of international business. Internet has truly elevated the growth of international businesses allowing both goods and services to cross borders to wherever they are needed. Companies such as Coca-Cola and most notably, with regards to this paper Black...
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Introduction: The Coffee Industry Titans Starbucks has become a market leader by understanding the core qualities of the coffee industry and the needs and wants of their customers. They have been able to deliver exceptional service to their customers and impeccable training to their employees for years. Acquiring a large percentage of the market, Starbucks is present in several different...
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Introduction In 2009, after tumultuous times, economic activities increased once again and small and medium enterprises (SME’s) claimed their place as the backbone of the economy (European Commission, 2018). In order to understand how SME’s enabled the economy to climb we must first define SME’s. A SME employs less than 250 persons and have an annual turn no larger than...
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1.0 Executive Summary Gap Inc. is an American fast clothing and accessories retailer based in San Francisco, California, founded in 1969 by Donald Fisher and Doris F. Fisher. It is one of the largest global specialty retailers in United States. Gap Inc. has operated six distinct brands which include Gap, Banana Republic, Athleta, Old Navy, Hill City and Piperlime. Each...
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Abstract Historically Sony has been a trailblazer when it comes to technological innovation. From their humble beginnings to the giant they are now, this growth has been the direct result of their willingness to embrace the opinions and feedback of their customers. This willingness to listen has led Sony to be able to innovate and stay ahead of the fierce...
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Introduction [bookmark: _Toc23693773][bookmark: _Toc23694080]Working capital management is important because of its effects on the firm’s profitability and risk, consequently its value. Specifically, working capital investment involves a trade-off between profitability and risk. Some of organizations are still focused to enhance the financial long-term decision traditionally, instead of investment that firms in the short-term assets (Teruel & Solano, 2007). Some of...
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Introduction This section provides an overview of the study. It includes background of the study, statement of the problem, research objectives, and research questions, scope of the study, significance of the study and justification of the study. Conceptual framework and definition of terms are also included in this section. Background of Study The financial institutions like banks are the most...
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Explain and critically discuss the main tenets of the following Theoretical approaches in the field of public administration: (a) Classical/ Orthodox Public Administration approach, (b) Human Relations approach. The study of public administration provides many paradigms on administration, yet the Classical Public Administration approach and Human Relations approach stand out due to their striking contrast. Understanding the tenets of approaches...
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Abstract The resolution of this proposed research is to increase understanding on how gamification from Pearson System of Courses in a high school mathematics classroom affects the classroom setting The research aims to get a closer look at how student motivation, engagement, and higher order thinking skills are affected by the use of gamification in the classroom. The research also...
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Introduction The global coffee industry has seen a significant transformation over the past few decades, with major players like Dunkin’ Donuts and Starbucks Coffee leading the charge. Both companies have established themselves as iconic brands, offering unique coffee experiences to a diverse customer base. Dunkin’ Donuts, known for its quick service and affordability, caters predominantly to the everyday coffee drinker....
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Introduction The need for Scientific Management arose when the evolution and evolvement of the world. Life always evolving so are new theories and perspectives in the world of Management, Business and the world of work revolutionized. Long ago at the bartering stages of life where people would trade crops and livestock we had more small farms and farming, now it...
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This report provides a strategic approach on Sony Corporation global strategy and structure and how Sony manage its global operation, innovation and risks. This report begins by analyzing the brief overview of Sony, its business segments and geographical coverage. Furthermore, this report will examine mission and vision of Sony and shows how innovation is deeply rooted in the company mission...
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Introduction After understanding what commerce is and how the goods are made available to the consumers. What then is the importance of Commerce? The following are some of the importance of Commerce 1. Commerce tries to satisfy increasing human wants Human wants are never ending. They can be classified as 'Basic wants' and 'Secondary wants'. Commerce has made distribution and...
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