Introduction Product placement, the strategic inclusion of branded products within films, has evolved into a sophisticated marketing tool. This advertising technique allows companies to subtly promote their products while enhancing the film's realism. While product placement is not a new phenomenon, its prevalence in blockbuster films underscores its effectiveness in reaching global audiences. According to a report by PQ Media,...
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Introduction As a team leader in the marketing department at Gap Incorporated, I have been tasked with assisting the company's strategic direction over the following year. Gap Incorporated is a clothing retail company that has been in operation since 1969 celebrating its fiftieth anniversary recently. Brands operating under the Gap Brand include Banana Republic, Old Navy, Athletes, and Intermix which...
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Abstract Purpose: The purpose of this paper is to synthesize Industry 4.0’s on knowledge management process and practices, and to explore the improvements that will arise from it. It also provides an idea of how to use approaches for enhancing the knowledge management process in Industry 4.0. The main objective is to highlight the role of the technologies that support...
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Theory in Review The purpose of this literature review is to research how product placement can affect the consumer habits of young adults. The inductive research process will help identify if young adults are more inclined to change their purchasing habits due to product placements that they see in movies. This literature review will be organized with 9 articles, opening...
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Task 1 To classify the types of industries, there are three types of industries which are Primary, Secondary, and Tertiary. Primary factor are the basic production of the company. For the Secondary factor, it is based on the production of goods like industries and construction craft. The industry which based on the providing services is the tertiary. As Nestle is...
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I Introduction 1.1 Background of the study In Ethiopia, in particular, in Amahara Regional State, textile and garment industries are the most potential areas for further development and job opportunities. Because of the large agricultural land for the production of cotton as the raw material source, Amhara Regional State should take advantages for further processing their raw material to finished...
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Abstract Management of working capital entails the management of the components of current assets and current liabilities. Prior evidence has also endeavored to established the relationship that exists between working capital and the efficiency of companies. Therefore, this research study examined the effects of working capital management on commercial banks’ efficiency for two different countries. For this study, Zimbabwean and...
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Australia is among the world's largest coal exporters (Engelfried, 2018), and Adani is one of the biggest coal mining companies. Coal mining is an activity that brings a significant source of income into the Australian economy; however, there are many environmental impacts associated with it. The operations of Adani mine in Townsville is of significant concern to residents because it...
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Research report 1.1 Research and develop a profile of a great innovator A description of the innovation/innovator The innovation that I have taken after enough of research is DUNKIN DONUTS. This was established in 1948 with the name as open kettle and by William Rosenberg in Quincy, Massachusetts. In early 1950 it was renamed as Dunkin donuts. From the time...
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System thinking stands as a really important structure where we can analyse the problem and know the problem from its roots, then we can find that where can we make changes to resolve the problem. Coal mining is a really profitable industry as coal is being used in a lot of high profitable industries. For example, it is used in...
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Executive Summary Nestle is a Transnational Organisation that sells and distributes manufactured goods worldwide. Their products include confectionery, skin care products, perfume, pet food as well as major shops services like Starbucks. It is a wealthy business that operates in both developed and developing country. Nestle plays a major role in contributing to the global economic growth each year, with...
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Introduction In the contemporary economic landscape, dynamic pricing strategies have emerged as a pivotal mechanism for businesses seeking to optimize revenue and enhance competitive advantage. Unlike traditional fixed pricing models, dynamic pricing involves the continuous adjustment of prices based on market demand, competition, and other external factors. This pricing model is increasingly prevalent in various industries, including hospitality, e-commerce, and...
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Abstract: - As we all know working capital management is a very important to any business since it can lead to increase the value of the business. This study will analyse the working capital management of the Raymond and Vardhman textile limited and try to conclude that which company is better in terms of the working capital management. This study...
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Corporate culture Corporate culture can be defined as a symbol of an organization or personality; it’s what you believe and stand for, and what makes your company different. Company culture has to do with how employees, prospective employees, customers, and the public perceive your organization. Corporate culture is powerful: it can affect sales, profits, recruitment efforts, and employee morale, whether...
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Abstract The concept and impact of Customer Relationship Management is helpful for growth and gaining more attention in present and future business world. Through Customer Relationship Management companies are focusing on retaining their legal customers and also focus on gaining new customers. The aim of this paper is to evaluate the impact of Customer Relationship Management on loyalty of customers...
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Research Title: Importance of Collective Bargaining Research methodology The researcher has used Harvard Bluebook Law 20th edition, method of citation. In this paper, the researcher aims to understand the theory and practice of collective bargaining principle, with focus on its practices and evolution in the USA and India, specifically. This paper will delve into the process of collective bargaining, its...
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Abstract The rapid growth and demand to promptly provision, scale and delete resources from a self-service cloud portal or an Application Programming Interface (API), has drastically changed how IBM and our industry have brought agility to information technology resources. In this paper, we will discuss the development and evolution of the IBM Research Cloud Integration Solution and provide our analysis...
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Types of organizational culture Team-oriented Culture Team-oriented companies hire for culture fit first, skills and experience second. A company with a team-first corporate culture makes employees’ happiness its top priority. Frequent out-of-office team activities, opportunities to provide meaningful feedback, and flexibility to accommodate employees’ family lives are common markers of a team-first culture. The understanding of team-oriented culture is making...
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Background/Introduction The Trademarks Act, 1999, defines well-known trademark as, 'a mark which has become so to the substantial segment of the public which uses such goods or receives such services that the use of such mark in relation to other goods or services would be likely to be taken as indicating a connection in the course of trade or rendering...
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Introduction In this assignment, I was asked to critically engage with the Labour Relations Act (LRA)[footnoteRef:1] provisions on Organisational Rights and Collective Bargaining. Having read the two cases that I was asked to analyze, it will be better for me to start with the first one then move to another. [1: Act 66, 1995 (“the Act”).] I will give clarity...
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Introduction The research area is based on how construction contracts and procurement techniques are used in project of Coal India Ltd. CIL is a Maharatna and Indian state-owned company of coal mining and refinery. The main headquarter of Coal India Ltd is in Kolkata, West Bengal. 82% of coal is produced in India by CIL. It is in the 8th...
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Introduction Guinea, a West African nation with a strong agricultural backbone, is increasingly recognizing the crucial role of knowledge management (KM) in revolutionizing its agricultural sector. Knowledge management, defined as the systematic process of creating, sharing, using, and managing the knowledge and information of an organization, holds the potential to transform Guinea's agriculture by improving efficiency, productivity, and sustainability. Despite...
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The Hershey Company publicly attributed a 66 percent increase in Reese's Pieces (Reed and Dutka 1989) revenues to a famous and unforgettable product placement in Universal Studio's E.T.: The Extraterrestrial (Kennedy and Spielberg 1982). E.T succeeded in pairing with Reese's Pieces, 20th Century Fox became the first Hollywood film studio to publicly give producers a structured method for product and...
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The paper attempts to empirically study the monitoring and value added activities practiced by Indian Venture Capitalists. A brief literature review of the monitoring activities in the context of developed countries has been presented leading to the development of a conceptual framework. Data on the monitoring and value addition activities of the venture capitalists was gathered through A questionnaire consisting...
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Abstract: The purpose of this study to investigate the impact of discount pricing strategy on organizational profit and the importance of planning for a discount; the study was conducted depending on unreal numbers, and it clarify that discounts increase sales volume, but not always increase the profits. KEYWORDS: Pricing Policy, Discount, Organization, Profits, SMEs, Sales Volume Introduction Pricing decision is...
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The trend of globalization has induced fierce competition among business enterprises within domestic and international markets. The primary quest for the technologies is not limited to the strategic value of an organization but also empowers the organization's work context by utilizing its resources. The knowledge management process deals with the extraction of both implicit and explicit knowledge of the organization...
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Introduction Electronic Customer Relationship Management (E-CRM) is perceived as a major paradigm shift from the traditional customer relationship management approach to the application of internet-based technologies in achieving customer relationship management objectives. The use of E-CRM system enables traditional physical customer proximity to be substituted by digital proximity. E-CRM has become the latest paradigm in the world of customer relationship...
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Background and Context- Shampan is a small UK group of Contemporary Indian restaurants serving traditional curries and specials with a modern edge. Whilst all three of their (London and surrounding areas) branches offer high quality and authentic Indian cuisine, the most recent business venture for them, Shampan 3 is said to be ‘redefining Indian Cuisine’(Shampan, 2020) at their Westerham based...
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Abstract In order to build value for product and to achieve better share, companies rely on strategic partnerships with their customers and suppliers. In today’s rapidly changing markets are the design of products to fit processes and supply chains, processes to fit product platforms and supply chains, and supply chains to match product platforms and processes. If this co-design is...
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Accounting scandals and cases of fraud are becoming perpetual in nature and currently one of the greatest challenges in the modern business world. Fraud in the corporate realm may be characterized as the “intentional misstatements including omissions of amount or disclosures in financial statements, to deceive financial statement users'' (Gullkvist and Jokipii, 2013, pg. 45) Despite intense efforts over the...
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