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Ryanair's Marketing Strategy in Tourism & Hospitality

7 Pages 3177 Words
Executive Summary This paper is to analyze the factors that lead Ryanair Holdings to success and understand and evaluating the marketing strategy that Ryanair implement in order to be one most successful and well-known operating company in the aviation industry. This study looks at external and internal key influences of the environment of the Ryanair Company. Also assess the impact...

Voicing and Script Comparison in Tumblr and Twitter: Analysis

3 Pages 1502 Words
Double-voicing This section explores double voicing in both platforms to test whether there is double-voicing present in both platforms’ samples and if there is what aspects it manifests differently. Vásquez and Creel (2017: 64) propose that double-voicing “is used by the authors of those Tumblr Chats who seemingly present the voice of a single ‘character’ (or participant), yet present two...

Comparative Analysis of Use of Hashtags in Tumblr and Twitter Posts

5 Pages 2358 Words
Application This chapter is a summary of the results of the practical application of the theories and literature presented in chapters 2 and 3. The main research question of this work is, as the title suggests: In what way do linguistic strategies used by users of both platforms differ from one another? Which of characteristics proposed in the hypotheses distinguish...

Detailed Overview of Tumblr and Twitter’s Features: Descriptive Essay

3 Pages 1313 Words
Anti-vaccination Discourse Online Before advancing to the main part of the study, this section is dedicated to explaining why the topic of anti-vaccination was chosen to be analyzed from a linguistic point of view, as well as why Tumblr and Twitter were the social media selected for the corpus, beyond the arguments cited in 1.1.1. This chapter has to main...

Essay on Tumblr and Twitter: Literature Review

2 Pages 1050 Words
This section explains the criteria used for creating the corpus and selecting secondary literature, as well as the methodology employed to analyze both. To assemble the corpus, the first step was collecting as many samples as possible using trending hashtags such as #antivaxx, #vaccineswork, #measles and further similar ones; which resulted in over 200 samples total. Then this selection was...
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Gucci: Navigating the Fashion Industry and Creative Innovation

1 Page 655 Words
Introduction Gucci, a name synonymous with luxury, has established itself as a formidable force in the global fashion industry. Founded in Florence in 1921, the brand has evolved through decades of cultural shifts, economic fluctuations, and changing consumer preferences. The dual focus of Gucci's success lies in its adept navigation of industry dynamics and its innovative creative process. This essay...
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Volkswagen Group Financial Performance

5 Pages 2187 Words
Introduction The study evaluate the historical financial performance of Volkswagen Group through income statement and financial statement. Several financial ratios are vertical compared with competitors like Daimler AG, Toyota Motor Corporation and BMW AG. The research period is from 2013 to 2017 because 2018 annual data is not completed for whole four companies. Background Since owning a car has become...

Financial Technology and Corporate Finance in Pakistan

6 Pages 2506 Words
1.0 Introduction Technology is nowadays changing the way of finance, accounting, and banking companies do business. Automation, A-I (artificial intelligence), and other forms of technology are causing organizations to change their strategic direction of how they approaches management, promote, hire, or retain their employees. Leading the charge is Fin-tech. The word Fin-Tech normally referred as (Financial Technology) is not a...

Operating and Commercial Performance of Ryanair Airline

7 Pages 3130 Words
Introduction The purpose of this report is to evaluate the operating and commercial performance of Ryanair Airlines. This paper begins by briefly looking at the operational characteristics of the company, will follow with the marketing and competitive situation followed by the financial performance and It will conclude with the environmental policy of the airlines. Ryanair, founded in 1984, has their...

Identification of Strategic Issues of The Volkswagen Group

6 Pages 2654 Words
Introduction The Volkswagen Group, with its headquarters in Wolfsburg, is one of the world’s leading automobile manufacturers and the largest carmaker in Europe. The Group comprises twelve brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN. In the commercial vehicle sector, the products include ranges from pick-ups,...

Legal Aspects of International Trade at AT&T: An Analytical Essay

5 Pages 2323 Words
Executive Summary This report is based on organizational context of AT&T Inc with the aim of identifying the existing legislative framework and signed agreements of Australia (host country) that is affecting the service delivery of AT&T Inc. Further, this report discussed about few significant agreements that are affecting the business of AT&T Inc in Australia. Through the report it can...

Adidas and Its Marketing Strategy: Critical Analysis

5 Pages 2490 Words
Today Messages you send to this chat and calls are secured with end-to-end encryption. Forwarded Adidas AG was founded by Adolf (adi) Dassler and his elder brother Rudolf Dassler in early 1920s in Herzogenaurach German. The name Adidas (as written on their products “adidas” by the company) is an abbreviation of the name of founder Adolf (“Adi”) Dassler. The Dassler...
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Sales Forecast Precision

2 Pages 872 Words
Introduction Sales forecasting is an indispensable component of strategic business planning, serving as the compass that guides organizations in resource allocation, budgeting, and market positioning. In a rapidly evolving market landscape, accurate sales forecasting is more crucial than ever. However, traditional forecasting methods often fall short due to dynamic consumer behavior, economic fluctuations, and technological disruptions. This essay explores ways...

Need of Sales Forecasting within the Company: Analytical Essay

5 Pages 2151 Words
Forecasting is nothing but predictions and hence closely related with the information flow of a supply chain. In this chapter, we will discuss the information flow in a supply chain from different perspectives like information sharing with channel partners, different obstacles in sharing information and bullwhip effect. Describing and analyzing the forecasting process is our purpose. A deeper understanding of...

Ryanair Case Study: Market Segmentation, Targeting and Positioning

6 Pages 4253 Words
This analysis examines Ryanair's implementation of segmentation, targeting, and positioning (STP) strategies in the European aviation market. As Europe's leading low-cost carrier, Ryanair has successfully used its STP structure to capture significant market share while maintaining cost leadership. The study assesses both the strengths and challenges of Ryanair's approach, with a particular focus on the balance between cost-effectiveness and service...

Braytech Investment Opportunity: Critical Analysis of Investment in AT&T

5 Pages 2309 Words
Braytech Investment Report Problem: Braytech investment opportunity. Purpose: Identify the investment opportunity for the Braytech Company Problem: AT&T offers has been profitable in recent years, it has good investor rating and invests adequately in CSR and founded on excellent business ethics. Executive Summary This report is aimed at exploring an investment company that Braytech will invest its resources following recent...

Essay on Corporate Finance: Analysis of Five Major Financial Companies

5 Pages 2224 Words
Introduction/Overview Finance is a field that dominates various aspects of society and plays a crucial role in the business process. The term finance is very broad and covers a vast amount of activities that support the business process every day. Generally speaking, Finance can be defined as activities that revolve around the management of money and acquiring funds, such as...

Impact of Tumblr on Mental Health: Reflective Essay

5 Pages 2096 Words
The internet is a source of innumerable connections and communications, giving us the ability to instantly contact someone miles away or across the country in seconds. But in Keith O’Brien’s The Empathy Deficit, he poses the suggestion that the internet is actually driving humans apart and making us less empathetic towards each other. Distant and isolated. “...New research suggests that...
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Forecasting in Supply Chain and Demand Management: Review of Literature

5 Pages 2414 Words
Review of Literature This section explores selected journal articles in relation to the research objectives outlined in the introductory part of the research paper. The articles are critically reviewed to determine the key components and factors in forecasting, the forecasting techniques and models discussed, proposed and applied and the challenges of implementation in warehousing forecasting demand management. Furthermore, the research...

IT Strategic Planning and Governance

8 Pages 3826 Words
Abstract: Volkswagen is a German car manufacturer based in Wolfsburg, Lower Saxony (Germany). Volkswagen is the original and best-selling brand of the Volkswagen Group, Germany's largest automaker and the world's second-largest automaker. In the text “Volkswagen: a drive down memory lane” is noticeable the worry about the “millennial fever” from social experts. They consider that this “millennial fever” has a...

Gucci Target Market

2 Pages 941 Words
Executive Summary Background Gucci (Guccio Gucci) by Guccio Gucci opened a leather goods company and small luggage store in his hometown of Florence in 1921. Gucci, along with his three sons Aldo Gucci, Vasco Gucci and Rodolfo Gucci, expanded the company to include stores in Milan and Rome and other stores in Florence. In 1960, a purse with shoulder straps...
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Adidas AG: Transnational Corporation Research & Report

5 Pages 2196 Words
Executive summary: This report will focus on the operations of the transnational corporation of Adidas AG. The purpose of this report is to consider the following aspects of this business: features, operational processes, human resource issues, management issues, ethical issues and competitive advantage. 1. Features of Adidas AG Adidas is a global transnational corporation, founded and based in Germany, by...

Mutual Fund Flow-performance Relationship and Managerial Structure

8 Pages 3628 Words
1. Mutual fund flow-performance relationship There has been extensive analysis regarding the flow-performance relationships across a broad range of funds since the 1990s. Ipolito (1992) examine the relationship between investor fund allocation decisions and past performance of mutual funds. Using a large span of data from 1965 to 1984, the author discovers that investors react to new information regarding product...
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Marketing Strategy Analysis for Honda's New Motorcycle Model

6 Pages 2592 Words
1.0 Introduction [bookmark: _Toc36383668][bookmark: _Toc16449]The purpose of this report is to build a marketing strategy plan for Honda, for their upcoming motorcycle model CBR1000RR-R Fire blade. So, it can enter those target segments in which Honda can create Superior customer value and gain a competitive advantage over rivals. 1.1 Company Background Honda Motors ltd , is a Japanese base company,...

Managerial Escalator: Managers from Developed Countries

5 Pages 2133 Words
The Role of The Manage Abstract This report will describe and justify the concept of the managerial escalator, the managerial hybrid concerning two managers from developed countries and determine the extent to which it is adopted in their career path. The theories are expounded in the report as established by “Rees and Porter”. In addition, this report interprets the findings...

Analytical Essay: Purchasing Issues in Honda's Corporate Structure

5 Pages 2195 Words
References Case Article Honda Motor Company Ltd. is a Japanese multinational corporation that was established in 1948 by Soichiro Honda, who oversaw the expansion of manufacturing motorized bicycles, motorcycles and multinational automobiles. Honda was the first Japanese automaker to create and build engines and transmissions in the U.S. as well as the first to export U.S.-built cars to overseas markets...
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AI Forecasting in Pharma Industry: Current & Future Aspects

4 Pages 1928 Words
Abstract: “Forecasting” The term broadly refers to the process of prediction as per the customer’s demand based on the huge historical sales data in the pharmaceutics industry. The aim of forecasting help to understand the market value and enable to predict the optimum level of customer demands. Thereby business management facilitates augmenting the future requirements from the previous sales quantity...

Managerial Escalator Influence on Manager Career Paths

4 Pages 1880 Words
1. Introduction Management is the process of getting things done through people as defined by Mary Parker (1941). Henri Fayol (1916) identified the elements of management which are to forecast and plan, organise, command, coordinate and control. The key objective of this report was to interview two different managers to examine the extent to which the career paths of these...
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SWOT Analysis and PESTEL Analysis of Ryanair

6 Pages 2461 Words
Introduction Ryanair is Europe's biggest low-admissions, essential transporter; the association began in 1985 as a standard traveller aircraft however re-propelled itself in 1990 as a low-passage bearer, mimicking itself on the Texas based Southwest Airline's plan of action. The organization right now works its business more than 27 nations and conveys in excess of 66 million clients every year. This...

Adidas: Organization Background and Industry Analysis

6 Pages 2782 Words
1.0. Introduction 2.0. Organisation background 2.1 History Figure 1 source: Adidas.group Adidas is German-based company started by two brothers Adi Dassler and Rudolf. Adi was innovative, he observed athletes, talked with them about their needs and problems and try to solve it while Rudolf concentrate on selling. Brothers are successful from the beginning. Adidas operating in Apparel and accessories industry...
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