Service positioning is a unique identity of a service in competitive market. Positioning is concerned with the identification, development and communication of a differentiated advantage which makes the organization’s products and service perceived as superior and distinctive to those of its competitors in the mind of its target customers. Positioning a service is difficult as compared to products based on...
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Introduction Marketing mix are actions and tactics that a company uses for the purpose of promoting its brand or its product in the selected target market. The application of marketing mix adopted by various companies depends on the size of their business, the location, the advertising strategies chosen by them and a range of other factors It is called a...
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With the advanced rapid growth of technology within computer networks and multiple business organizations during the last few decades and unpredictable growth of using Internet, and the growth in security attacks of users also increased. Amount of data stored in storage devices, electronic media and cloud storage have immensely increased in past few years. The increase in usage of information...
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The firm I have chosen is Nike so I decided to examine some key details in determining the market demand for my company. Some of the factors I will be using to show how Nike's popularity affects their demand are populations and demographics, price of related goods, and taste. Nike's mission is 'to bring inspiration and innovation to every athlete...
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In ‘The Century of the Self’, Adam Curtis sketches a broad image on the insights of psychoanalyst Sigmund Freud, his daughter and child psychologist Anna and his cousin Edward Bernays, who can be called the founder of public relations. In 4 parts the documentary lays out the influence of the above-mentioned in governments and societies, which mostly happened through manipulation...
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Introduction to Costco Wholesale Corporation In 1983, Costco Wholesale Corporation began its operations in Seattle, Washington. It is an industry that puts its focus on the operation of membership warehouses that sell high-quality merchandise at low costs to its members. Costco offers various merchandise that includes food, sundries, hardlines, softlines, and ancillaries. They also provide online services that are not...
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Introduction We live now in era where almost everything comes down with a smart phone, from a common activity such as communication until now, we can even order a cab or taxi from our phone. It almost impossible to see persons not having a smartphone or even use the old-type phone. No wonder, ever since the industrial revolution 4.0 or...
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Over the pass of time, many people were whining about their work and benefit. They said they could work 8 hours long but they could never really succeed remaining stuck in the same position during years or maybe during a lifetime. Well, I will argue that the key to success does not only depends on hard work but on luck,...
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“Identifying and developing talent globally is the strength that makes leadership a competitive advantage for Scotiabank” - (Scotiabank, 2019). First and foremost, Scotiabank is extremely dedicated to helping develop leaders. Ultimately, strong leadership within any business is a competitive advantage that can help deliver positive results. Scotiabank has operations in over 50 countries, and these platforms help identify and develop...
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The most popular newspapers in Nigeria are The Nation, Vanguard and Daily Trust. In this essay, I am going to review them. The Nation The Nation was launched on July, 31 2006 and published by the Vintage Publishers Limited, Lagos. The newspaper has a two -term former governor of Lagos State, Senator Bola Tinubu, as the proprietor, who also has...
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The Supreme Court of India defined Collective Bargaining as “the technique by which dispute as to conditions of employment is resolved amicably by agreement rather than coercion” [1]. The process of collective bargaining involves discussion and negotiations between workers and employer regarding the terms of employment and working conditions. The trade union is generally used to represent the workers to...
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For numerous amount of years, people have been compulsive consumers as the economy influenced materialism. Consumerism is the act of advertisements for getting people to buy what they don’t need even though they don’t have money. Materialism is considering materialistic possession for physical comfort instead of spiritual values. Usually, providing dishonest advertising, consumerism tricks shoppers into thinking they have to...
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First, in the US employee satisfaction survey, Costco surpassed Apple, Facebook and inter, second only to the number one Google. The employee satisfaction of retail companies is very difficult to fight, and Costco's employees are more than many top companies in Silicon Valley. According to the survey, a cashier at Costco earned an hourly wage of $20.89. This is almost...
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Modern AI Systems have seen some major advancements and breakthroughs in recent years. However, almost all of them use a bottom-down approach where machines are heavily trained in as many situations as possible to increase accuracy and minimize their margin or error. This is a rather inefficient and at times untrustworthy way to teach machines. This approach requires large amounts...
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Introduction Bernard Lawrence Madoff, commonly known as Bernie Madoff, remains one of the most infamous figures in the history of finance. Born in Queens, New York, in 1938, Madoff climbed the ranks of Wall Street to become a prominent financier, ultimately serving as the non-executive chairman of the NASDAQ stock market. His career, however, took a dramatic turn when he...
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Sony corporation was founded in 1946 by Masaru Ibuka and Akio Morita. Its first invention was rice cooker which had failed and led to G-TYPE recorder in 1950, it also introduced pocket transistor radio in 1957. A cathode-ray tube was launched on October 15, 1967 which helped them in video innovation. Its headquarters are located in Japan where large parts...
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According to CEO Brian Krzanich, Intel is known for its corporate culture of meritocracy, which considers employee ability and output. This culture differentiates Intel from competitors, maintains a high-end brand, and influences customers and suppliers to adopt technological efficiency in their mindsets. The following are the main characteristics of Intel’s organizational culture: customer orientation, risk taking, discipline, great place to...
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If a man shrinks then the nation will be known for its weakness, but if he strives then the nation will be known for its glory. Theodore Roosevelt was the 26th president of the United States and in 1899, he gave his famous speech ‘The Strenuous Life’. This speech was a collection of Roosevelt’s works and experiences. It talks about...
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Economics is an age-old social science discipline, which basically deals with production, distribution and consumption of goods, services and service delivery and how society can optimally use its limited resources to achieve its goals. The application of economics to health- related issues started around 30 to 40 years ago. Various health problems like increased cigarette smoking habits in young, limited...
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Introduction Donald Trump, a name synonymous with wealth and opulence, stands as a prominent figure in the realm of business. As a businessman, Trump has been a polarizing figure, eliciting both admiration and skepticism. His journey from inheriting a portion of his father's real estate empire to becoming a globally recognized brand is a testament to his business acumen. However,...
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According to the Organization for Economic Co-operation & Development’s (OECD) report on the average annual hours actually worked per worker (OECD. Stat, 2019), Korea ranked second from the top with an average of 2,108 hours a year since 2008. This means Korean work 1.3 times more than the OECD average working hours (1,770), and 1.5 times the Germany’s working hours...
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Mystery shoppers are used worldwide by services to evaluate the performance of their front-line employees. An online survey of mystery shoppers compares the reality of the situation with the best practice identified (Dr. Jacqueline Douglas, 2015). It is seen as an efficient and effective instrument to gain in-depth knowledge of the customer’s perception of service delivery (Finn, 2001). When a...
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The compensation models used in digital marketing are commonly used online to motivate customers to have a look on the product or brand. The compensation models that I will be outlining are cost per thousand (CPM), cost per click (CPC) and cost per action (CPA). Starting with cost per thousand is one of the most common models for advertising online,...
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Introduction In today's rapidly evolving economic landscape, the necessity of financial literacy and prudent money management cannot be overstated. As individuals and families strive to secure stable financial futures, adopting effective money-saving strategies becomes an integral part of achieving financial stability and independence. Saving money is not merely about putting aside a portion of one's income; it encompasses a broad...
432
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Business organizations across the world today are keen to leverage maximum technological advantages and benefits due to the increasing use and applications of modern internet based technologies and devices by consumers globally. Exponential rise in the applications of technology across all industries and societies has revolutionized the way people communicate and think consequently generating a lasting impact on their life...
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Economical term cost-benefit analysis means to evaluate a business activity by calculating the net gain for a company. It generally helps companies to assess whether a decision is appropriate to make monetarily. However, with rising of severe environmental issues in modern world, business activities take certain responsibility of negative impact on environment. That makes people question the validity of traditional...
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Introduction Honda Motor Co., Ltd., a global leader in automotive manufacturing, has long been recognized for its innovative engineering and marketing prowess. The company has consistently leveraged its marketing strategies to enhance brand visibility and customer engagement worldwide. Central to Honda's marketing management is a commitment to understanding consumer behavior, adapting to market trends, and maintaining a robust brand presence....
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Google is a well-known company founded in Stanford University by Larry Page and Sergey Brin on September 4th, 1997. They created an online search system that became an international essential for researching. Google is known for its reputation as the worlds largest search engine, a quick and simple cost-free service that appears within seconds. No matter what language you speak...
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Zara is a clothing and accessories retailer based in Spain. The company designs, manufactures, distributes and markets clothing and accessories for both men and women. Its product portfolio includes coat, jeans, knitwear, shirts, t-shirts, shoes, handbags, lower garments, upper garments, coats, jackets, dresses, skirts, trousers, cosmetics and complements. The company markets its products through its brand, Zara. The purpose of...
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Introduction In the dynamic landscape of the insurance industry, strategic planning is pivotal for companies seeking to maintain competitive advantage and ensure long-term sustainability. Etiqa, a prominent insurance and takaful provider in Southeast Asia, exemplifies the importance of a robust planning process. This essay aims to dissect Etiqa's company planning process, highlighting its strategic objectives, implementation mechanisms, and evaluation metrics....
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