When it comes to earning the loyalty of repeat customers, strong branding is essential. The visual element of your brand identity plays a critical role in driving consumers to your door. This is not, however, where the power of branding stops. Branded items, including customized apparel, can go a long way in building a strong company culture amongst employees and...
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The capital structure has its impact on cost of capital which influence the earning of the firm, investment decision, value of the firm, operating efficiency, earning available to shareholder etc. the controversy is found in various theories formulated, the time period, the selection of the companies and sector companies on which studies had undertaken forms the research gap for the...
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If you’re a small or medium sized business struggling with cash flow problems you are absolutely not alone, but there are steps you can take immediately to take back control of your finances. No business, large or small, wants to have to worry about where their next dollar is coming from, especially if there are plenty of payments in the...
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McDonald’s Corporation is an America-based fast-food chain that was formed back in 1940 by Ray Kroc and now it’s a market leader. The business model is a fast-service restaurant with several franchises operating globally. They sell products such as cheeseburgers, Big-Mac, fish fillet burgers, wrap sandwiches, happy meals, salads, French fries, McNuggets, McFlurry, cold and hot beverages and many more....
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Globalization has many impacts in the world such as the advances of infrastructure, technologies and telecommunications. Those advances create a high competition among business industries. To compete within its market and customer, business industries must build a strong brand and creatively utilize various marketing tools. Marketing tool that is currently popular and effective can be identified as product placement that...
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Most of the cinema production cost are covered by product placement. In cinema, product placement has grown significantly over recent years. However, with so much money spent, there is very little known facts about the effectiveness of the practice in the cinema. Various research have been conducted in this topic. In one study, the communication effects of the product placement...
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Introduction Google, a subsidiary of Alphabet Inc., is a cornerstone of the modern digital landscape, renowned for its search engine, technological innovations, and extensive digital services. Founded in 1998 by Larry Page and Sergey Brin, Google has evolved from a simple search engine to a diversified technology giant operating in numerous domains, including hardware, software, and digital advertising. As of...
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Nowadays, a rising number of international leisure tourists seem to be willing to choose a destination with high environmental health quality. Also, the diversity and integrity of the destination’s natural, cultural resources, and environmental considerations are now as the more significant features of tourists’ destination-choosing process (Hudson and Hudson, 2010). On the same time, the growing global population and unsustainable...
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In this essay we’ll be deconstructing what a balance sheet is, and how to make and maintain your own. There are three essential components that need to be listed on a balance sheet: assets, liabilities, and owner’s equity. Assets refer to what your business owns and their financial worth. Conversely, liabilities are what your business owes and how much. Finally,...
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The newspaper has a long and storied history, with major advancements throughout human history. Mass media as a whole has developed gradually over time, but the newspaper was the first medium for spreading news and advertising to the public. While technologies like radio, television, and the Internet developed later in time, newspapers still exist and are widely read around the...
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In the second decade of the 21st century, with research and development carried out in every field and innovative and improved method or processes are being introduced along with the increase in knowledge and information in those fields. As a result of this increase in knowledge and information and processes, for a company, it is necessary to adapt to these...
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In the 20th and early 21st centuries, General motors' company, formerly knew as General Motors Corporation was a big auto maker of the world and historically had been the largest and successful. It built some of the famous and classic vehicle during his days of glory, vehicle which portrayed modesty and displayed class consumers who range from working class to...
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Even after the emergence of cross-border business world, the advent of ‘culture-free’ business practices has yet to be transpired that brings with itself the complexities are associated with distinct values and beliefs in spite of the growing interdependence among countries. Both India and China are the countries with great diversity with substantial regional, cultural and religious variations across the country....
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Technological development has had a strong impact on the way society communicates particularly with its growth in the last few years. From the invention of the telegraph and the telephone to the advent of the internet, technology has given people the tools to not only keep in touch with each other but also express their feelings and opinions to a...
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In today’s world financial assets are very valuable. A financial asset can be described as a liquid asset that gets its value from ownership claim. Examples of financial assets, according to James Chen, include: cash, stocks, bonds, mutual funds, and bank deposits (Chen). Imagine not having to work as hard but still being able to bring in a hefty annual...
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When companies compete in the economic market, there will always be threats of risk and uncertainty. Although the two phrases sound like they are similar, they are quite different. The difference between the two is the fact businesses are able to measure risk and control it. Risk is the chances of either gain or loss of something important. Uncertainty on...
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Meru Cabs introduced organized rental cab service in the Indian market in 2004. It soon became popular amongst consumers in urban or metropolitan areas. However, the real revolution came in 2010 with the introduction of app based cab aggregators. OLA was launched in 2011 and Uber followed in 2013. With technological advancements and door to door service becoming the industry...
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Johnson & Johnson is an American multinational corporation that was originally founded in 1886 by three brothers: Robert, James and Edward Johnson. Initially they only specialised the first antiseptic wound treatment, the company has since grown and become one of the largest and most well-known companies globally (jnj.com, 2019). Johnson and Johnson has over 250 different companies located in 60...
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Summary Business strategy of AT&T AT&T are industry leading provider of wireline voice communication services in U.S through subsidiaries, affiliates and operating companies. In addition to this they provide telephone, Internet, voice, IP services. They provide corporate sector clients with services like conferencing, managed network and wholesale communication. AT&T prime focus is to provide high quality innovative products that helps...
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Apple is undoubtedly one of the most prestigious companies in the world, but behind the great success they have had, hard work is hidden by its founders Steve Jobs and Steve Wozniak, since they were people with few resources and with a dream that which over time they could get little by little. The key to the ascent of this...
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Company Overview Nike manufactures athletic apparel and equipment. They produce tennis shoes, cleats, performance clothing, etc. Their main competitor, especially in North America, is Adidas. Some other competitors are Reebok, Under Armour, Oakley, and even Crocs. In Nike’s previous fiscal year which ran from May of 2018 to May of 2019, they brought in a total revenue of almost $36.5...
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Introduction The Stock Market Crash of 1929 stands as a pivotal moment in economic history, marking the onset of the Great Depression. This catastrophic event not only decimated individual fortunes but also sent shockwaves across the global financial system. Understanding the causes and effects of this crash is crucial for economists, historians, and policymakers, as it provides valuable lessons about...
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IBM – International Business Machine Corporation was founded over 100 years ago in 1911. They are massive contributors in the I.T and anything related to computation. IBM revenue was $39.2 billion in 2018 which was generated by the fields they are in which include I.T services, hardware, rental, and financing, etc. They are one of the largest employers in the...
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Mental Illness has for a long time had a stigma about it, in not only real life but how it is portrayed on screen. Finding Dory is a movie that gives us a glimpse into what it is like for people who suffer from anterograde amnesia, the daily struggles and emotions that are felt. We get to see the growth...
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Johnson and Johnson is a prestigious brand and still it has kept up its valuing to a moderate rate with the goal that the normal man can purchase the items. Johnson and Johnson pursues a very much arranged valuing approach in its showcasing blend estimating technique, principally keeping it in the scope of the shopper value file. As we probably...
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Social media has gained attention for the past decade due to the increasing usage and the convenience of the internet and smartphones. This paper aims to study the main factors contributing to the acceptance of social media platforms by reviewing past literature on adoption models such as the Diffusion of Innovation (Rogers, 1995) and Diffusion in Social Media (Judge and...
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Compensation can be described as a systematic approach to providing monetary value to employees in exchange for work performed. Employee compensation may achieve several purposes in recruitment, job-performance and job satisfaction. It can be defined as all the rewards earned by employees in return for their labor. We have to say that сompensation is divided into direct and indirect components....
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Ever since Apple was founded in 1976, they have been able to establish their presence worldwide. When it comes to their demographic segmentation, Apple have laid out different products and services for their different age groups. Apple PC with games and latest software and Apple iPods for the younger generations, Apple iPads for teenagers and office workers to work on...
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Nowadays computer systems are playing a vital role in almost every aspect of human life with the help of complex and user-friendly software systems. Multimedia players are one of the application of computers system used to watch videos and listen audios. In this paper, we conduct a comparative analysis of four media players i.e. VLC, QQ player, Windows media player...
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As we discuss the difference between ‘marginal product’ and ‘marginal cost’ in this write-up lets quickly look at the definition of these two words. According to “the marginal product of labor refers to the number of products a company can manufacture if it hires more workers or assigns its current workers additional hours. The marginal cost refers to the number...
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