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Critical Analysis of Marketing Strategy of Pepsi Cola

7 Pages 3312 Words
Product Variety Pepsi Cola is produced by a pharmacist, Calleb Bradham in 1898. There are many varieties of Pepsi Cola only sold in specific countries. In the consumer market of Malaysia, Pepsi Cola is sold with many varieties which are Pepsi Regular, Pepsi Black, Pepsi Black Ginger, Pepsi Black Vanilla, Pepsi Light currently (Figure 1). Pepsi Black edition serves with...
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Strategic Asset Application Risk Assessment in Disaster Recovery

2 Pages 808 Words
Introduction In an increasingly volatile global environment, disaster recovery planning (DRP) has become an essential component of organizational resilience. Central to a robust DRP is the meticulous assessment of risks associated with asset applications, which are critical in maintaining operational continuity. Assets, spanning from physical hardware to software systems, are vulnerable to a myriad of risks including cyber threats, natural...

Business Model Canvas for Zara: Analytical Essay

7 Pages 3106 Words
Description of Zara’s Business Model Canvas Zara is one of the most popular and successful clothing brands in the world. It was the first brand of the Spanish parent company Inditex, which was founded in 1963. Inditex is now one of the world’s biggest clothing retailers owning several other brands alongside Zara. (Inditex, 2019) Besides Zara’s great success with their...
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Knowledge Management Processes Impact on Competitive Advantage: Analysis

8 Pages 3442 Words
1. Introduction 1.1 Background of the study In the recent years, the global economy has evolved to an economy of knowledge. All OECD (The Organisation for Economic Co-operation and Development) countries have moved from models based on labour, raw materials, and physical capital to economies of knowledge and intangible capital. In an ever-changing global marketplace, companies are looking for every...

UAS for Construction Safety: Potential & Benefits

6 Pages 2642 Words
Article Critique Construction leads every other industry in worker casualty as a result of occupational hazards (Jones, 2018). The type of activity carried out on site, the simultaneous interaction of personnel, plant and equipment; coupled with the dynamic movement of construction resources and constantly changing site environment makes the construction environment inherently accident prone (Kim et al., 2017; Idoro, 2011;...

Essay on Toyota: Analysis of Global Industry and of the Company

8 Pages 3368 Words
Introduction/Executive Summary 1.1 Description of context Since its inception, Toyota Motor Corporation has built its success around the core philosophies of its production system. The company has obsessed over innovation and efficiency throughout all its business processes (Hill, 2011). Presently many of Toyota's direct and indirect competitors have adopted similar processes and have been able to close in on Toyota's...
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MNC Implementing Global Performance Management Practices

5 Pages 2445 Words
MNCs in today’s time are dealing with many types of complex situations. In this environment, it is critical for the management to ensure that they have a plan for the skills management. In the international markets there is higher competition hence efficiency needs to be brought in the work process which cannot be possible without making the skills within the...

Representation of #MeToo Movement in New York Times: Analytical Essay

5 Pages 2305 Words
Introduction The abuse of power has been a long discussed topic. Harvey Weinstein currently 66 years old, previous CEO of the Weinstein production company was accused of sexual assault and sexual harassment after decades of allegations. According to the BBC news and website, his actions were made public after an article was published by the New York Times “detailing decades...

Essay on Auditing and Corporate Governance: The Bernie Madoff Scandal

4 Pages 1794 Words
Introduction There are many in this world who are gifted, who excel beyond the rest. They are leaders, visionaries and pioneers. A mystic all-knowing confidence surrounds their image. Bernie Madoff was one of these people. He was one of the best traders in wall street, he was wall street. His consistent investment returns made him one of the best fund...

Difference between Hard Work and Intelligence: Analytical Essay

1 Page 590 Words
Introduction When simply defined, intelligence refers to the ability of a human being to apply knowledge to the everyday workings of life. Whereas hard work refers to, in simple terms, a great deal of endurance or effort. However, hard work is a term that is truly applicable to everyone, because it is not inborn. Hard work can be developed unlike...

Analysis of Performance Management: Strengths and Shortcomings

6 Pages 2902 Words
Departmental store founded by Imran Saleemi, Rainbow cash & carry is a departmental store and entertains their customer as a retail industry supermarket. Rainbow cash & carry opened its first branch in 2008 at Wapda town. In 2012, rainbow opened its second branch at canal road, near EME society. Furthermore, its expand its branches in other cities also in Islamabad...

Essay on Amazon: Pestle Analysis

3 Pages 1548 Words
Introduction: Amazon was founded in the year of 1994 by Jeff Bezos which progressed to be an industry leader in e-commerce today. Bezos original business idea was to be a bookstore however he saw the opportunity to diversify his existing business to be more than just a simple bookstore. Bezos decided to expand and operate in many different segments of...
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Critical Evaluation of Effects of Globalization on Lego Company

5 Pages 2454 Words
Introduction: The company that has been chosen to be analyzed is LEGO. LEGO is a company that manufactures a line of plastic construction toys and is owned by The Lego Group. It was founded in 1932 by Ole Kirk Kristiansen in Denmark initially. After passing over almost 85 years – LEGO has accomplished its transformation from a small carpenter’s workshop...

The Business Model of Tesla Motors: Analytical Essay

4 Pages 1868 Words
This article is about Tesla, Inc., which was founded in 2003 by a group of engineers in Silicon Valley whose objective was to create zero-emission electric cars better than gasoline automobiles and to accelerate the advent of sustainable transport by providing compelling, mass-market electric cars as soon as possible. Tesla is not just an automaker. It is also a technology...

Consumer Perception of Pet Food Industry and Brands in Korea

6 Pages 2532 Words
Introduction Background Recently, the pet industry in Korea has grown greatly. According to the nonghyup economic research laboratory (2019), the market size, which stood at 1.8 tillion won in 2012, has grown rapidly to 2.89 trillion won in 2018 and is expected to grow to 5.8 trillion won in 2020 (The domestic pet market is worth 3 trillion won. Get...

Historic Newspaper Assignment: Critical Analysis of the Article

2 Pages 1110 Words
Historic Newspaper June 28, 1914 marked the day that would turn the world upside down, this is the day that Archduke Franz Ferdinand and his wife Sophie, Duchess of Hohenberg were murdered in Sarajevo. They were severally wounded by Gavrilo Princip a 19 year old from Grahovo, who was a group of six assassins ( five Serbians and one Bosnian....

The Bernie Madoff Ponzi Scheme: Analytical Essay

3 Pages 1445 Words
The Bernie Madoff Ponzi scheme was the biggest of all time, so much so that he earned himself 150 years in prison. The Madoff Ponzi scheme was so big it captured the attention of the entire world. It rivaled OJ Simpson's case in attention which is no small feat. Bernie Madoff's last words before he was sent off to jail...

Macroeconomic Variables Impacting Costco Wholesale

3 Pages 1522 Words
Costco Wholesale can be affected economically through many factors such as, unemployment rate, inflation, consumer debt levels, foreign-currency exchange rates, healthcare costs, reduced consumer confidence, and other economic factors could harmfully affect demand for Costco’s products and services. Prices of certain commodity products, including gasoline and other food products, are historically volatile and are subject to fluctuations arising from changes...

Critical Analysis of Amazon Diversification

3 Pages 1244 Words
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Amazon was created with the intention of it being a book selling website, but with its success Jeff Bezos diversified it into many different markets to expand his own company. The website is now used to sell/buy apparel, medicine, movies, electronics, and even grocery shopping for some people. With online shopping at its highest point it's ever been, Amazon is...
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Marketing Final Paper: Analysis of Kellogg's Strengths in Business

7 Pages 3061 Words
The strengths of a company represent the positive aspects of a business that puts them above their competitors. They are internal factors that the business can control, which involves strategies that help them progress as a business. For Kellogg’s, this includes their strong consumer base. According to expendedramblings.com, Kellogg’s accounted for 20% of Walmart’s total sales in 2019 (Smith…, 2019)....
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Global Dynamics of Sugar Trade and Consumption

2 Pages 785 Words
Introduction The sugar trade is a significant component of the global agricultural commodities market, influencing economies and diets worldwide. Historically, sugar has been an essential trade commodity, driving colonial expansion and impacting social and economic structures. Today, sugar remains pivotal, with its consumption intricately linked to health discussions and economic policies. The global sugar market is characterized by its complex...

Marketing Research: Definition, Objectives and Types

5 Pages 2125 Words
Introduction The subject of marketing research is the result of consumer oriented marketing. Today, it has become necessary to study systematically the different aspects relating to marketing process with regard to fulfilling the expectations and needs of the consumer by the right thing (product), at the right time and at the right place. In the simple words, marketing research is...

Pearl Harbor Attack: Leaders' Roles in WW2

2 Pages 1082 Words
There were many important leaders during World War II. They all had a significant impact during the war. Also, they played essential roles. To start off. The first leader is Winston Churchill. Winston Churchill was born in 1974. Later in his life, he became a member of the Parliament. Churchill impacted the lives of many people during this period of...

Costco Wholesale: Background, STP, SWOT Analysis

2 Pages 853 Words
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Background Information About Costco Wholesale Corporation Costco was the world's second-largest retailer, Costco was the largest retailer of option in the world with organic food, rotisserie chicken, premium beef, and wine. Costco has the core competencies that give it a competitive advantage over its competition. Costco has defined its business model of services and quality goods at a very low-cost...

Toyota’s Way to an Automobile Transnational Corporation

3 Pages 1510 Words
Introduction In today’s world, no matter where you are, you could see the cars which have the emblem of “TOYOTA” on their bodies. In 2018, Toyota has 51 manufacturing bases in 28 countries or regions and it sells automobiles in more than 170 countries (Figure 1). According to “Best Global Brands 2019 Rankings” conducted by Interbrand (2019), Toyota ranked the...
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Case Study of Pepsi Syringe Crisis of 1993

6 Pages 2553 Words
Introduction PepsiCo is an American multinational food, snack and beverage company which is located at Purchase, New York, USA (The Editors of Encyclopaedia Britannica, 2019). In 1993, the company faced a crisis which is called the Pepsi Syringe crisis (Paul Holmes, 1993). It was started as a threatening local incident which turned into a multimillion-dollar disaster for the PepsiCo after...

The Most Prolific Ponzi Scheme and Bernie Madoff: Analytical Essay

4 Pages 1598 Words
The last of the red flags for Ponzi schemes are paperwork errors and trouble receiving your payments. If paperwork regarding your investment is filled with errors or misstatements it can mean that someone is trying to intentionally mislead you. If one is having trouble receiving his money from the investment manager, it could throw up a caution sign. This might...

Critical Analysis of Google Sustainability Report

6 Pages 2772 Words
Google Sustainability Report Google Company is a multinational company specializing in the provision of internet-based services and products. Some of the products provided by the company include cloud computing, search engine, software, hardware, and technology used in online advertisements. The company is among the big four multinationals, including Apple, Facebook, and Amazon. In 1998, Larry Page founded Google and is...
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