This essay will discuss the 2019 College Admissions Bribery Scandal, also known as Operation Varsity Blues, in relation to two public relations theories: the framing theory used by media and public relations practitioners and the rhetoric theory to persuade the public. Within the essay, there will be assertions to where framing is used by public relations advisors to repair students’...
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Abstract Due to the rapid expansion of the middle class throughout Southeast Asia, the aviation industry has experienced world-leading growth which is forecast to continue. The scale of passenger growth has presented varying safety trends. This report will focus on three major developments including, The Rise of Low-Cost Carriers and Pilot Shortages Southeast Asian Safety Trends Aviation and air travel...
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Medication errors is still the most common cause of unintentional harm to patients (Cloete 2015). It leads to adverse effect that compromises the safety of the patient and results in a huge burden to the health services financially (Cloete 2015). It is important to prevent medication errors at every stage of the preparation of medication and the distribution of it...
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Executive summary- Facebook is a global technology company that is a well-known provider of online social media platforms. The company is US based and Mark Zuckerberg is the key management personnel. Facebook has been a huge success in online social media and is immensely popular with billions of users globally however in the recent past the company has been facing...
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Introduction McDonald's, a global leader in the fast-food industry, has consistently maintained its competitive edge through a dynamic mix of promotional strategies. These strategies are not only designed to attract new customers but also to retain existing ones by continually enhancing brand loyalty. The fast-food giant's promotional efforts include a blend of traditional advertising, digital marketing, partnerships, and corporate social...
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Introduction McDonald's, as a global leader in the fast-food industry, owes much of its success to its innovative and dynamic marketing strategies. The company's ability to adapt to changing consumer preferences, cultural nuances, and technological advancements has been pivotal in maintaining its competitive edge. As of 2023, McDonald's operates over 38,000 outlets worldwide, demonstrating the effectiveness of its marketing management....
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Introduction There are various reasons as to why one may be regarded as a leader; the term leadership is faced with the ambiguity of definition (Pfeffer, 1977). In regards to the chosen theoretical perspective, it would be argued that the more effective leaders may be trained or selected or the situation configured to offer for an enhanced leader through the...
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Executive Summary: In this project we are going to talk about the definition of Organizational Structures, its Importance, we will go deeper to present each type, state why, how and when they are used, their advantages and disadvantages, Features, Purpose, Factors for Designing them, the added value for using the organizational structures and at the end we will state our...
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Cultural analysis of Malaysia The understanding of culture is important in building a lifestyle brand that can have an emotional connection between a consumer and the brand. Nordstrom brands focus mainly on people's lifestyles. Culture plays an important role in building the lifestyle of a society. Nordstrom major business centers around people's lifestyles. Therefore in entering the Malaysian market, Nordstrom...
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Section 1-Introduction Facebook is a social media platform which allows users to connect with friends colleagues or people they don’t know online. Currently Facebook has 1 billion users worldwide. Facebook was set up in 2004 when a group of friends set up a social platform in order to connect students in the Harvard University. (Sabrina Barr 2018)Facebooks main founder was...
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Introduction Ethics is a system of moral norms for individual or any social or professional group. The term 'Medical ethics' is known for a very long time and the role of an auditor could be easily compared with the role of a doctor. Only with a difference that auditor’s beneficial effect is not aimed for an individual but a company...
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Although some rules in the dress code are necessary, some aren’t. One of those rules is that shorts, skirts, and dresses have to reach the fingertips when they are by your side. I don’t think this rule positively reflects our school. Our school is excellent, but this rule makes it seem as if it doesn’t care about the student’s wellbeing....
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Introduction Artificial intelligence (AI) is an area of computer science that emphasizes the creation of intelligent machines that work and react like humans. Generation AI will rely on artificial intelligence to assist them through all the milestones in their lives. While many people think of AI as a futuristic technology, AI is something we encounter today in ways that some...
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Meaning of Social Media Advertising Social media platforms. Social networking websites Social networking refers to the use of applications and websites to find people to establish communication with each other and build a good relationship with others. It enables the firm to directly communicate with its customers. People around the world can communicate in an informal manner, share ideas and...
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One of the biggest American companies, Enron, fell bankrupt due to a major accounting scheme resulting in the loss of revenue, employee 401(k) plans, and loss of funds from the shareholders (Semple, 2002). Enron was a popular energy company that did business with many other companies needing their expertise and information. At the peak of Enron’s success, their shares were...
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Abstract Emotional intelligence (EI) can be easily defining the ability of managing and controlling your emotions as well as recognize and influence the emotions of those around you. According to the Psychology people who are emotionally intelligence are aware of their own emotions; can harness and apply them and can manage it (their own emotions). Introduced by Dr. Daniel Goleman....
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i. Introduction The beginning of auditing can be traced as far back as to ancient times, however the financial audit that we know of today is a relatively new practice and is constantly changing. As technology advances, we move further away from manual audit procedures and towards an automated audit. One of the most important technologies playing a role in...
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Supply Chain Management: Overview: Supply Chain is defined as an operation which coordinates flow of material and services starting from sourcing, acquisition, inventory management and production. The goal of supply chain management is to provide competitive advantage to the organization through achievement of quality and timely deliverables to the customers, optimum investment and optimum cost. Supply chain management keeps business...
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Introduction West (2018) describes ethics as someone’s moral principles of good or bad behaviour where it’s not based on consequences of these actions. Another view of ethics involves having a sense of duty to do the right thing as a company and for others (Hoover and Pepper, 2015). Tax avoidance is understood as deliberately sidestepping taxes to lower the tax...
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Introduction The globalized economy has fostered the proliferation of sweatshops—work environments characterized by poor conditions, low wages, and often exploitative practices. These establishments are frequently located in developing countries where labor is cheap, enabling multinational corporations to maximize profits. The ethical implications of sweatshops present a dichotomy between the financial benefits to big businesses and the moral considerations of human...
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In the modern technological era, the influence of the media is ubiquitous. Smart phones permit instant and continuous access to the latest news, including – even especially – stories relating to crime. The question of how the legal system might adapt to the role of the media demands a consideration of several factors. Firstly, discussion of two fundamental rights which...
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Question: 1 The introduction: Ethical issues: Ethical issues in business are a situation where a moral conflict arises and must be addressed. In other words, it is an occasion where a moral standard is questioned. Ethical issues occur when a given dec you obtain or create in connection with your activities for ICICI Group, in accordance with the applicable law....
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Question: 1 The introduction: Ethical issues: The specific ethical issues that charathe Code. You should not offer or give any funds or property as donation to any government agency or its representatives, in order to obtain any favourable performance of official duties. While you are expected to put in best of your efforts in every transaction, you will not be...
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Introduction Taxation is a fundamental component of modern economies, serving as a primary source of government revenue. It encompasses a wide spectrum of levies, broadly categorized into direct and indirect taxes. Direct taxation is applied directly on individuals and entities, such as income tax, where the burden cannot be shifted. Conversely, indirect taxes, like value-added tax (VAT), are levied on...
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What are the benefits of Market Segmentation? Customers differ from each other in many ways, such as; the benefits they want from a product or service, the amount they are able or willing to pay, the amount they buy, when and where they buy it and the type of marketing they see that draws them to a product or service....
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1. Executive Summary Parkaid is a smart parking application that helps drivers to solve parking issues by using real-time parking data and GPS technology. Its main purpose is to improve parking efficiency, optimize the use of available spaces and minimize the impact of parking on traffic and environment. With the implementation of big data and intelligent algorithms, we dedicate ourselves...
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I am writing this reflection to provide evidence of: Leadership. Leadership is the most influential factor in forming organisational culture and it is essential to ensure that the necessary behaviours, strategies and qualities of leadership are developed (Kings Fund, 2015). The royal college of nursing (RCN, 2020) states that nurses admire participatory, facilitative, and emotionally intelligent managers. Leadership styles lead...
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Introduction In the formative years of the United States, establishing a robust financial system was paramount to the nation’s survival and growth. This task was entrusted to Alexander Hamilton, the first Secretary of the Treasury, whose vision and strategies laid the foundation for America’s economic prowess. One of Hamilton's most enduring contributions was his approach to managing the national debt,...
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Early Life and Beginnings of Coco Chanel Coco Chanel was born in 1883 in France. After her mother’s death, Coco Chanel was put in an orphanage by her father at the age of 12. In the orphanage, Chanel was raised by nuns who thought her skills which is the reason she became a famous designer, they thought her how to...
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Many leaders in the world guide people and help their followers through situations and events with truly remarkable talent that many people remember that leader for his extraordinary characteristics. One such leader that comes in this category is Mahatma Gandhi, the legendary freedom fighter and one of India’s founding fathers who opposed the tyranny of British rule and gave India...
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