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Impact of Celebrity Endorsement on Purchase Intentions & Brand Attitude

6 Pages 2716 Words
Source credibility Source credibility is traditionally defined as the ability or willingness of a message source to provide reliable and truthful information (Kelman and Hovland 1953). Traditionally, source credibility has been conceived as consisting of two dimensions: source expertise and source trustworthiness (Mills and Jellison 1967; Rhine and Severance 1970). Source expertise refers to the extent of which a source...

Mark Zuckerberg: Navigating Facebook’s Ethical Landscape

2 Pages 957 Words
Introduction Mark Zuckerberg, the co-founder and CEO of Facebook, stands at the intersection of innovation and controversy, particularly in the realm of business ethics. Facebook, launched in 2004, revolutionized how people connect and share information globally. However, it has also been embroiled in numerous ethical debates, ranging from privacy concerns to misinformation and its impact on democracy. This essay examines...

Religion Vs. Conflict And The Religious Conflict

4 Pages 1834 Words
French political thinker Charles de Montesquieu wrote that religious wars are not caused by the fact there is more than one religion, but by the spirit of intolerance. The definition of religion according the the Cambridge dictionary is ones belief in and or worship of a god/gods, or any other such system of belief. Religion means many things to many...

Audit Expectations Gap

4 Pages 1804 Words
Introduction and breakdown of the theory Even though there are differences in the definition of the audit expectation gap, one can argue that the universal understanding of the expectation gap is that there are differences in what a user expects auditors to be responsible for in their work in terms of scope and performance and what auditors themselves believe their...
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Media's Role in Addressing Child Disappearances

2 Pages 816 Words
Introduction The media's reflection on the problem of missing children is a multifaceted topic that encompasses ethical responsibilities, societal impact, and the broader implications for public awareness. Missing children cases are not merely stories; they are urgent social issues that require meticulous reporting and responsible journalism. The media has the power to shape public perception and influence the mobilization of...

The Peculiarities Of Retail Banking

2 Pages 988 Words
Introduction As in the case study that Mr. Raj has recently graduated and got placed in a private sector bank and is unaware of the banking sector and its operations. Being his reporting manager, you need to brief him with the Principles of lending and need to explain him in details. Lending in its most general sense is the temporary...
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The Aspects And Peculiarities Of British Petroleum (BP) Company

6 Pages 2628 Words
Today, there are a lot of different industries and companies operating within these industries, each of which has its own special characteristics, history and future potential. Despite the fact that the market is constantly changing and there are new more modern and up-to-date companies that can impose competition on established market leaders, companies with a long history are able to...

The Problem Of Pink Tax

2 Pages 806 Words
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Shampoo, conditioner, razor cartridges, razors, lotion, deodorant, body wash, shaving cream, shirts, pants, underwear, as well as hundreds of items more that women have to pay extra for. Gender-based price discrimination affects almost 50% of the world’s population. Also known as the pink tax, gender-based price discrimination refers to when one sex is charged an unexpected cost in comparison to...

Management And Leadership. Military Leadership

4 Pages 2081 Words
Abstract Broken or not from a scientific and/ or pragmatic management context, we often hear or read a few lines about “leadership”. To clarify the concept of “leadership”, it is best to start with the notion of leader. If we refer to the management functions, it is ideal for all managers to be leaders, as a result of the correct...

The Importance Of Balance Between Management And Leadership

2 Pages 1051 Words
Does everybody possess the potential to become a manager, or does it take a special kind of person with natural leadership qualities to manage a company? Modern day problems do require modern solutions, but I think a little look back at the history will give us some solutions as well. Before we dive into the historical anecdotes let us address...

Uber Business Model

1 Page 455 Words
Uber Business Model connects and manages a network of drivers who offers the services and passengers (demand) through a technology platform that offers cheaper transportation through a phone application. The business model is also referred to as multi sided platform business that uses a platform has revolutionized urban transportation. In order to access Uber services, you need a uber app...
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Outsourcing: The Benefits And Risks

3 Pages 1561 Words
Introduction The idea of outsourcing has been around for hundreds of years, but it did not become a prevalent practice in the United States until the seventies. The term outsourcing, however, did not appear in science until the 1990s (Trocki, 2001). The functions that are outsourced varies greatly based on the needs of the individual business but the most frequently...

The Peculiarities Of Occupational Safety And Health Act

2 Pages 1124 Words
Occupational safety and health(OSH) according to Spann, W. (1972). The new occupational safety and health act. American Bar Association Journal is about issuing the occupational safety and health quality by the department of labor and for the federal enforcement that uses these standards with an instant fine or penalty for violating.The act allows workers and their spokesperson to initiate filing...

Taxation: Types and Significance

2 Pages 970 Words
Introduction Taxation represents a critical mechanism through which governments finance their operations and provide essential services to the populace. The concept of taxation has evolved significantly over time, reflecting the changing economic landscapes and societal needs. Taxes are essentially compulsory financial charges imposed on individuals, businesses, and other entities by government authorities. Their primary purpose is to generate revenue to...
Tax
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Swot Analysis Of Mcdonald’s Company

2 Pages 1116 Words
SWOT analysis is defined as special and beneficial technique (tool) which is used by individuals as well as organisations in order to analyse the strengths, weaknesses, opportunities and threats.it is also known as SWOT matrix (Team, n.d.). The elements (strength, weakness, opportunity, threat) are usually same to all SWOT analysis. Nevertheless, organisations again classify these elements into two heads, which...

Henry Ford: Leadership And Management

5 Pages 2159 Words
Introduction Henry Ford is an originator of Ford Motor Company who was born in Springwell’s Township, Wayne County, Michigan, on July 30, 1863, to Mary (Litogot) and William Ford. Basically, he was keenly fascinated in mechanism since childhood. On that account, he fabricated his first steam engine at the age of 15. Consequently, with the passage of time, he was...

Strategic Blueprint of Aromium Pty Ltd

2 Pages 922 Words
Introduction Aromium Pty Ltd, a burgeoning enterprise in the fragrance industry, is poised to redefine the olfactory landscape with its innovative business model. As the demand for niche and personalized fragrances surges, Aromium Pty Ltd capitalizes on this trend by offering unique, high-quality products that cater to diverse consumer preferences. This business plan delineates the strategic intentions and managerial focus...

Apple Incorporation Pestle Analysis

2 Pages 890 Words
Apple Inc. established in April 1976 by its founder Steve Jobs with an aim to produce and sell electronic devices (including computers, laptops, phones & tablets) they have extended their services to both consumers and companies. Apple has become largest company in the USA and one of the top companies in the world. PESTLE Analysis Impact of Political Factors on...

Quality Control: A Pillar in Global Supply Chain Management

2 Pages 918 Words
Introduction In the intricate web of global supply chain management, quality control emerges as a cornerstone that ensures the seamless flow of goods and services across borders. Globalization has expanded the reach of supply chains, making them more complex and interdependent. This complexity necessitates rigorous quality control measures to maintain the integrity, reliability, and efficiency of supply chains. Quality control...

E-commerce In Bangladesh: Evolution And Types

2 Pages 870 Words
E-commerce is used all over the world and now it is becoming famous in Bangladesh. E-commerce is still in its early age in Bangladesh and is in the process of developing. Recently due to technological advancement in Bangladesh and increase in use of smartphones the number of users in E-banking and E-retailing sector is showing an upward trend. But compared...

Project Management Software: Pros And Cons

3 Pages 1482 Words
Introduction Special Olympics is operational in Northern California serving athletes with intellectual disabilities. These athletes are majorly children and in some case the young adults who are being coached by the best trainers and being provided the services by hundreds of volunteers each year. The company was developed in 1968 with the aim of providing benefits and services to the...

Life And Contributions Of Bill Gates

2 Pages 956 Words
Introduction Microsoft is world’s biggest software company worth $1.4 trillion, (Forbes 2020). The corporation was inaugurated on 4th April 1975 by former alumni from Harvard University, Bill Gates along with his companion, Paul Allen that have developed Windows, Microsoft Office, Office 365, Lync, Azure, X-box gaming and Lumina Smartphones, (Pialorsi 2016). The company sparked success in 1980, when a partnership...

Project Time Management

2 Pages 904 Words
Communication of Schedule Baseline A schedule baseline can be referred as a target baseline is the original approved project schedule, which is agreed by project stakeholders before the project starts. It does not change. It normally includes the expected time scale for delivery of the final project outcomes such as estimated costs and estimated use of resources. Firstly, stakeholders imagine...

Twitter Sentiment Analysis

2 Pages 835 Words
Introduction Nowadays text mining and sentiment analysis are sensational topics in the area of research. Twitter, a social media website which allows different ways of demonstration opinions and establish communication among the users, all over the world. Since Twitter is very distinctive so it’s difficult to assemble data for sentiment classification. , data is first preprocessed before analysis, to enhance...
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Comprehensive Evaluation of Hindustan Unilever Limited

2 Pages 701 Words
Introduction Hindustan Unilever Limited (HUL) stands as a prominent entity within India's fast-moving consumer goods (FMCG) sector, wielding significant influence across various product categories such as personal care, home care, and foods. As an integral subsidiary of the global Unilever conglomerate, HUL's operational strategies and market positioning are pivotal to its sustained success within a highly competitive landscape. A SWOT...

The History And Activity Of Enron Company

2 Pages 850 Words
The Enron Corporation of Houston Texas was the result of two Houston companies merging together in 1985. Up until that point, Enron had been struggling financially and continued to struggle after the merge until ‘the deregulation of the electrical power markets took effect, and the company redefined its business from “energy delivery” to “energy broker”’ (Ronald, 2). In doing this...
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Mcdonalds Company: Digital Transformation And Effects

3 Pages 1539 Words
INTRODUCTION This report is based on McDonalds ability to undergo the digital transformation and the impact the restaurant industry will have when the company transforms. McDonalds is originally an American fast food and hamburger restaurant which is now one of the largest restaurant chains in the world. INDUSTRY ANALYSIS Porter’s 5 competitive forces The fast food restaurant business became very...

E-Commerce: Components, Business Model And Benefits

4 Pages 2032 Words
Introduction of E-commerce What does e-commerce mean? E-commerce is an outstanding buzzword in the online business revolution. It captures the excitement and focus of this fast-growing market. However, it is more than just a slogan or glib party route. Its core embodies the concept of online business. E-commerce is the exchange of paperless commercial information using electronic data interchange (EDI),...

Integrated Supply Chain Management

4 Pages 1891 Words
Review SCM utilizes a synchronized system that controls purchasing, inventory and shipping goods and services of businesses. SCM incorporates control of processes required that manages control with a centralized approach. This allows for the attaining of a robust and efficient system that manages not only the distribution of the goods and services, but also does so in a more economical...

Is Building Positive Organizational Culture Manipulative?

4 Pages 1803 Words
Introduction In todays society it is difficult to find a business you truly want to work with. There are so many businesses competing for employees and clients. Each business has to constantly promote and market themselves as a company that people want. They have to prove their value to consumers and eligible employees. For future employees and consumers, they need...

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