Arguably there are a number of social issues affecting contemporary society. Some of these issues, though personal, likely affect the entire population in the long run. Obesity is one of these issues. Obesity is becoming more prevalent with each passing day and this qualifies it to a health issue (Premmel, et al., 2017). Obesity is explained as a physical condition,...
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First, we shall concentrate on traditional marketing and then we will get into digital marketing and promotion. But for successful marketing to occur, companies must be internally organized around common goals and objectives. Marketing efforts follow the four P's of marketing; product, price, place and promotion. The product consists of the actual goods produced for customers as well as packaging...
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Introduction In 2016, the Association for Pet Obesity Prevention conducted a clinical survey that found that an estimated 53.9% of dogs and 58.9% of cats were determined to be clinically overweight or obese by their veterinarian (APOP, 2016). Obesity is defined as an excess accumulation of body fat that results in impairment of health of bodily functions. Overweight and obese...
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Marketing is an activity that is created to plan products and services, make decisions on price and distribution strategies and communicate persuasive messages to target groups identified. Communication is the process of creating a sense of oneness or commonality between the sender and receiver. In the context of marketing, communication focusses more on the outcome than the process. Marketing communications...
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Could our love for animals slaughter them? Is it conceivable to state our eagerness and selfishness could influence their physical and mental health. Humanity often overlooks that animals have emotions similar to us humans. Humans and Animals have evolved together for quite some time. Wherever people are found around the world, there is a high assurance that various animals are...
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Identifying logical fallacies and rhetorical techniques in a work is essential to understand its argument and overall persuasiveness. In Sophocles' tragedy Antigone, he emphasizes a higher power that transcends the laws of human civilization. In the tragedy, sisters Antigone and Ismene argue over the proper burial for their brother Polyneices. Creon, the new king, wants to punish Polyneices for his...
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Introduction âWhat is architectureâ? This question concludes many different answers. Architecture can be defined as both the process and product of planning, designing, and constructing buildings or any other structures. It is a very broad and humanistic field that is at the same time technical and artistic. It requires a certain sensibility to arts, aesthetics and social understanding. In order...
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Modern communication has radically changed over the last 50 years, from sending each other letters, simple telephone calls or even meeting face to face and talking over a cup of coffee. As the human race grows we have learned to adapt and create new methods of communication. One example of this is Facebook, created by Mark Zuckerberg. Founded in February...
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Introduction Lying has been a subject of moral debate for centuries, with questions about its justification surfacing in various contexts. While traditionally perceived as morally wrong, lying can sometimes serve as a protective mechanism. This raises the question: can lying be justified as a protection? Throughout history, individuals and groups have resorted to deception to safeguard their interests or the...
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Introduction Lying, a pervasive element of human interaction, is often described as a double-edged sword due to its capacity to both protect and harm. On one hand, lies can serve as tools for self-preservation or social harmony, such as when a white lie spares someone's feelings. On the other hand, deceit can lead to a breakdown in trust and a...
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Ray Bradburry creates a society that is run by a government that manipulates its people by providing them with a happy and simple life. Instead, of allowing their own people to think independently, the government tells its society how to shape their lives. In order to keep control, the executives controlling the town, enforce their own mindset through the brutal...
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Since grade ten Civics, most Ontarian students are challenged with the moral implications of political choices, and possibly given some direction towards specific political views. It was taught that every vote counts, literally meaning each vote is counted once. In reality, each vote is actually quite insignificant. The final result of the election is determined based on what everyone votes...
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From telling a friend that their dish is delicious, to falsely blaming absences on a busy schedule, lying has always been a natural response during uncomfortable situations. In âLearning to Lieâ by Po Bronson and âIs Lying Bad for Us?â by Richard Gunderman, the authors delve into some of the reasons behind lying and how lying impacts people. Both articles...
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Every significant internet search engine is now additional cautious using what websites they are ranking large, because actually the consumers have become way savvier with the type of data they expect to be accessible online. The customers in these days are verifying the data that can be obtained more often than before and have reached instances very suspicious with things...
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Since time immemorial efforts have been made to devise methods of detecting falsehoods. For the sake of justice and security it is essential that one identifies liars. Personally I have been fascinated with the field of forensic psychology and understand the potential benefits of knowing how to detect a liar. Visualizing how the brain lies using functional MRI is a...
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Lying, in general, seems to be a somewhat functioning part of society. Whether we deem that moral or not, is determined by our own view of morality. To those who are honest, of course it would be âwrongâ to lie, but what about those who lie all the time? Since âliarsâ see it as a norm, is it possible that...
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In the novel Brave New World society is very organized and stable, however, this comes at a cost. The author of Brave New World, Aldous Huxley, is sending a message to the future through Brave New World, which is that the advanced stability and organization of society comes at a cost. This cost is culture from the past, individual freedoms,...
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Introduction This paper examines the need for the use of code of ethics for social marketing and their specific benefits. Andreasen (2001) stated that whilst the use of ethics was important in all areas, it was particularly relevant in social marketing because of the sensitivity of various issues that were addressed by social marketers. Substantial discussion has thus occurred in...
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ABSTRACT When it comes to media advertising and programming, there are basic factors to consider. These factors include; target audience, time of airing, gender, age and most importantly the adverts to run during the breaks and sponsors of a show. Most media organizations rarely bother with programming. Most shows in our televisions and radio stations have been running for almost...
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In a world where money is king, advertising has become the sellerâs best friend. But has it become the buyerâs worst enemy? Some studies suggest that we are exposed to as many as twenty thousand adverts per day. Some of these are subliminal, and most people wonât pay attention to more than one percent of all the ads that they...
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Stakeholders use consumerism as a push for social change, based on the concept that companies make decisions according to consumer demands (Newholm, 2000). Consumer demand is constrained by the massive influence large companies create via their advertising and branding. On the other hand, it has been argued that consumer power may be used to ensure companies are accountable to society,...
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While Wilde and Wells emphasize science as an underlying theme in their works, both authors use science to serve the bigger theme: gothic fiction, and to get the point across they use horror, suspense, and fear that is prevalent in the Victorian Age. In the Island of Dr.Moreau and in The Picture of Dorian Gray, both novels use different themes...
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Introduction In the intricate web of international politics, the role of morality is both fundamental and contentious. As nation-states navigate a landscape marked by diverse interests and power dynamics, the moral compass guiding their actions often comes into question. Theories of international relations, such as realism and liberalism, diverge in their treatment of morality, with the former focusing on power...
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Over the years, advertising has never failed to draw public attention. With the development of technology, advertising has become one of the most integral parts to improve the sales of businesses. Performing an effective advertising is important for businesses to create brand equity, maintain the brand loyalty and achive success (Keller & Kotler, 2016). It is true that advertising is...
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Introduction The focus of this essay will be to show the moral suggestion of separating morality from politics, shortly, Italian diplomat Niccolò Machiavelli is best known for writing The Prince, was a 16th century Florentine philosopher known primarily for his political ideas the 'father of modern political theoryâ (Machiavelli , 2019).Approximately Machiavelli is the first one who separate moral from...
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Despite people being generally intrigued by them, there remains some controversy on what criteria is considered of a serial killer. In their article âPaths to Destruction: The Lives and Crimes of Two Serial Killersâ Doctors Barbara C. Wolf and Wendy A. Lavezzi appeal to the readers to consider what a serial killer looks and acts like. They discuss the media...
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According to Merriam-Websterâs Advanced Learnersâ English Dictionary the verb to advertise means to make the public aware of something, to cause people to notice something. â page 25, 2008, USA Merriam-Webster, Incorporated. The origin of the word can be traced back from the early 15th century and it means 'to take notice of' (a sense now obsolete), from Old French...
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China is one of developed countries in the world that being successful in the field of business. It makes other countries try to understand and learn about Chinaâs business, aimed to make their business as successful as Chinaâs business. It leads many researchers around the world try to identify the key points of successful Chinaâs business related to the business...
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Introduction (Arthur Rooney, 1995) states the brand owner must allocate more resources to promote through advertising if they want to make a product successful. It is simply because advertising can expose potential consumers to the brand and accept it. As advertising has always been one of the most important marketing tools for enterprises to deliver messages to the target audience,...
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The situation depicted under scenario A defines a tender process for the government of Queensland Beaujolais. The whole scenario related to dissolution of the state run courier and distribution of the relative service through private tenders. This process is a largely incorporated system of disintegration of services under a tender based obligation for the state based courier services. The essentials...
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