‘The medium is the message’ is a phrase by Marshall McLuhan. This phrase is about the way we deliver, direct and obtain information. Expanding from the phrase is the medium more important than the information itself? Is what’s been communicated less important than the way you communicate it? Is Marshall McLuhan Really saying, the message given is actually how it’s...
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Marshall McLuhan, known for his eccentric ideas, brought a new insight into the way media is looked at today though medium. Though McLuhan’s book ‘Understanding Media: Extensions of man’ he explored the idea of how the ‘medium is the message’. He focuses on the idea of television and radio as a medium being much more interesting than the actual message...
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Market Segmentation As we know that Pepsi is provided among a huge population which is called market. To distribute it and increasing the revenue the market should be segregated, Pepsi has segmented their market keeping four major segmentation variables in their mind which are: Geographic Demographic Psychographic Behavioral Geographic Segmentation: Geographic segmentation means dividing the market into different geographical units...
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Introduction: In 1893, Pepsi was produced by Caleb Bradham, a pharmacist, in New Bern, North Carolina. He made it in his drugstore when he found that it gets sold very quickly. Before it was called Pepsi-Cola in 1898, he named it Brad’s drink. He started selling Pepsi at a repository instead of his dispensary in 1903. He started his own...
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There are different digital marketing strategies since prioritizing is very important; it can get a little overwhelming when you're trying to decide which one type of strategy to implement. Marketers looking for the ultimate digital marketing strategy need to have a, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. When it comes...
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Perhaps you have had this conversation with a close friend. Maybe you have run across this Secular vs. Sacred argument on online forums or social media. Regardless of background or context, many people have been confused by this topic and are perplexed by the lack of clear, undeniable facts. In my research, I have discovered that as there are very...
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‘A federated Europe is essential to the security and peace of the free world.’ Jean Monnet, a French political economist and a founding member of the European Union reiterated in his quote, the need for European countries to set aside their differences and envision a unified Europe. The world wars had wounded Europe and it was time for it to...
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Architecture is constantly associated with its functional purpose, physical appearance and its amenity. However, maintains a much more inadvertent role which surpasses far beyond the physical and material world in which we live and enters the intangible realm of our existential memory. ’A mental meditation between the world and our consciousness’ . Successful architecture is displayed in the completeness, credibility...
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In the Philippines, people are known to be artistic and creative in different aspects of life. Even at the earliest time, these characteristics were reflected in the different remnants of the existence of humankind. Angono Petroglyphs was known as one of the earliest artworks in the Philippines dating to at least 3000 B.C. This petroglyph depicts 127 carved stick drawings...
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President George W. Bush's Public Address to the Nation on the Terrorist Attacks on 9/11 Overview and Description of the Speech After the September 11th, 2001 terrorist attacks in the U.S, President George W. Bush publicly addressed the nation regarding the facts surrounding the attacks. The speech was a short public televised address delivered the same day from the Oval...
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Com-mu-ni-ca-tion. Noun. “a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior.”(Merriam Webster. 2019) Communication is vital for any organization to thrive successfully. The flow of communication starting from the sender through the message to the receiver needs to be a smooth transition to get anything accomplished. This can get complicated when...
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The purpose of this paper is to analyze the presidential election campaign of 1980. Each of the two candidates, Republican Ronald Reagan and Democrat Jimmy Carter, will be examined in this report. Each candidate will be examined in terms of their political background and experience prior to the campaign. In addition, both candidates will be observed concerning the major issues...
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Digital Advertising Strategy How to collect upward a highly effective electronic advertising strategy? When establishing a digital advertising strategy, the very first issue is to think carefully getting into account the specificities of the focuses on, marketplaces, items/solutions offered, etc. Many customers are usually registered in a minimum 1 local community site In 2010, a BSI (Brand name Technology Company)...
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Abstract The aim of this research is to investigate the student's weaker areas in spoken English and improve the speaking skills of the students through the short animated films at the elementary school level. ESL learners face many difficulties in expressing the ideas and thoughts. They lose their confidence when they are supposed to speak in the target language. Sometimes...
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Nesting and Habitat The Bald Eagle (Haliaeetus leucocephalus) is the only Eagle that is confined to North America, and it builds one of the largest nests out of all birds on the continent. They fill out their nests with branches and sticks and line them with grasses, mosses, and other softer materials, which help them last for years (Guinn et...
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it is important for every child to acquire listening and speaking skills before starting to attend their primary school stated darwissyah irwan d nunun indrasari 2019 there are many strategies and techniques that promote and encourage listening and speaking skills in the foundation phase in this assignment i will critically analyse the types of listening and speaking skills activities to...
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Mozart's Piano Concertos represent the dynamic relationship 'between the individual expressive voice of the soloist and the wider 'community' of the orchestra…both ultimately uniting in joyous unanimity' (Till). The extent to which Mozart succeeded in achieving this 'dialogue', is easily determined by the way piano concertos were valued and understood by audiences of the time. Mozart's greatest concertos, written in...
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As a future healthcare professional, Communication plays a crucial role in the personal and professional world of nursing and is a skill nurses must develop. Ineffective versus effective healthcare provider communication styles can completely change a patient’s healthcare experience. having effective communication skills is an integral part of both one’s personal and professional world as a practicing nurse. Having effective...
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Designing Interfaces and dialogues To design usable interfaces and dialogues, you must answer the same who, what, when, where, and how questions used to guide the design of forms and reports. Deliverables and outcomes: The deliverable and outcome from the system interface and dialogue design is the creation of a design specification. This specification is also similar to the specification...
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“As a narrative medium in film, dialogue is overrated”, I agree and disagree with this statement. According to film reference, “Cinematic dialogue is oral speech between fictional characters”. The source goes on to say, “This distinguishes dialogue from other types of cinematic language such as voice-over narration, internal monologue, or documentary interviews, which have different characteristics.” I will discuss narratives...
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In a recent year in the museum industry, with the increase of the operating expense, most art museums have put more effort in attracting more audiences since the admission revenue plays an important role in the total revenue of a museum. From 1990 to 2010, the cost of serving art museum audiences such as the operating and program expense was...
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“Immigrants should speak English in their own homes to help prevent 'schizophrenic' rifts between generations of their families as almost a third of British Asian speak only their native language”. It is ironic that David Blunkett is demanding immigrants to speak English, yet in my household the language English was not allowed. Despite having a father born and raised in...
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Data is a material gathering and storage agent, to evaluate the activities of the present and the future of an event or situation. Data is used by organizations or individuals, to comprehend and observe the activities of consumers. It is about gathering facts according to certain needs or characteristics by the individual or organization carrying out the information gathering. Data...
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Abstract: The Internet has become the primary source of information for a large number of marketers and consumers. In developing countries like India, the rapid growth in social media provides both marketers and consumers a platform for communication and sharing information. This research paper aims to study the impact of social media in consumers' decision-making process for purchasing of electronic...
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The research work is about online social media marketing and customer purchase intention. Marketing had much importance. Advertiser companies prefer social media. It is considered an important variable in global business. Findings show that there is a positive relationship between social media marketing and customer purchase intention. Chapter 1: 1.1 Introduction of Project This study deals with the impact of...
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Executive Summary: This report discusses the importance of effective communication skills for the career of advancement. The aim of the report is to demonstrate why great communication are matters for employees who are looking for career growth. After giving some background information on the topic, we see exactly what benefits great communication skills provide. The exact skills needs to become...
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Abstract The purpose of the study was to identify a relationship between social media marketing through artists and consumer buying behavior if any. The focus was on the feasibility to marketers and the medium i.e. social media artists, its impact on consumers. Data were collected through questionnaires and quantitative as well as the descriptive analysis was applied. It was found...
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According to Marketing Abstracts, 1967 Journal of Marketing, contemporary marketing is characterized by the marketing concept which enjoins marketers to determine the wants and needs of the customers and then try to satisfy them. Marketing and advertising as brought out by Palmer & Hedberg, 2012 are the actions and tactics a company publicly takes in order to promote their goods...
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Annotated Bibliography My area of interest is nonverbal communication within different cultural context because I’m from a different culture, and I frequently find myself comparing communication styles with the people around me and assuming their actions could correspond to negative aspects, based solely on the knowledge of my own culture. Nonverbal is a universal thing as it is a part...
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Discussion of Findings This report will cover the issues of nonverbal communication in the workplace, and the effects that could happen without out proper training and understanding. This includes topics such as the problem defined, the impacts of the problem, problems examples, and attempted solutions. Problem Defined Communication is defined as “the imparting or exchanging of information or news. Communication...
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