Stereotypes are defined as “a widely held but fixed and oversimplified image or idea of a particular type of person or thing”. Advertisements attempt to appeal to different audiences by using different techniques, one of which is to include stereotypes. Throughout the advertisement era, the representation of gender stereotypes in advertising has decreased as time has passed. However, the stereotypical...
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Who is the most powerful woman that comes to mind when you consider ancient Egypt? Perhaps the first name that comes to mind is Cleopatra. Cleopatra was without a doubt a significant ruler admired by her people and feared by her adversaries. Even though ancient historians had negative things to say about her, we now know she was an intelligent...
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Introduction The government has been committed to solving the problem of social poverty for many years. New Labour also issued new policies on child poverty and pensions and promised to solve these problems (Bradshaw, J., 2003, P5). Labour's measures deal mainly with child poverty and retirement security for the elderly and poor communities. Although the measures are not aimed at...
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Introduction: The division of labor in the family has always been contentious (Phillipov, 2008). The man has usually been seen as the household breadwinner, and the role of the woman is to take care of the household (Boehnke, 2011). However, in recent decades, this particular model of family has become less prevalent. In recent years there has been a determined...
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Mrs. Preston: Maud Preston is a fictional character in the Greenwich Village, 1913 game written by Mary Jane Treacy. The character is based on two real people from the suffrage movement, Carrie Chapman Catt and Harriot Stanton Blatch (Treacy 9). Mrs. Preston shares the qualities and points of view of these real people. Maud Preston's viewpoints were obviously nurtured by...
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Introduction: The concept of gender is more culturally defined and performative, rather than biologically determined. A confusing synonym for sex, gender though by definition is based on biology, historically has been used as a term to describe the performative appearance and behavior expected from an individual from either biological sex to conform to. Power dynamics that are played into a...
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First impressions last and clothing is a statement, presenting the wearer of the garment to the world as a person defined by their appearance and taste. Clothing and style have always been a factor in one’s identity. The length of one’s skirt is seen as a reflection of the wearer’s degree of modesty. The color represents what they identify as,...
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Introduction Gender differences have been a subject of extensive study and debate across various disciplines, from sociology to psychology. These differences often manifest in diverse societal roles, behavioral patterns, and psychological attributes. Understanding these disparities is crucial for addressing gender-related issues and fostering equity and inclusivity. This essay aims to compare and contrast gender differences by examining the biological, psychological,...
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Discrimination is an unfair distinction between people based on a group or other category to which they belong or are perceived to belong . Also, discrimination does not only revolve between men and women, but it includes the LGBTQ where they are also a victim of discrimination andor inequality in various sectors in the community. We can hear people such...
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The text of Arthur Miller’s Crucible’ is a four-act production that follows the Puritan community of Salem, Massachusetts. The play articulates the dangers a group of girls undergo as they start a witch hunt to cover, their own wrongdoing whilst creating mass hysteria. The Salem Witch Trials were a part of American History that epitomized the lack of trust in...
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For the past five decades, gender stereotypes in advertising have been attracting the interest of scholars by making them inquisitive about the techniques used by an advertiser to depict men and women in society. They were also keen to learn about the motives behind this stereotype as well as how it influenced the mindsets of society. Stereotypes are defined as...
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In the 21st century, Australian women have continued to fight and gain many fundamental rights in all aspects of life, however, it is not arguable that there is still a long way to go. Since the declaration of pandemic status, the Coronavirus has only intensified the disparity in Australian gender inequality and could threaten this issue in years to come....
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Introduction Beauty pageants have long been a staple of entertainment and culture, showcasing contestants' poise, talent, and physical beauty. While these events are celebrated for empowering participants and providing opportunities for personal and professional growth, they also face criticism for promoting unrealistic beauty standards. This critique often centers on the potential link between beauty pageants and the prevalence of eating...
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Male dominance over females is one of the earliest known and most prevalent forms of inequality in human history. Due to its everydayness, male dominance seems natural. But one question never goes away. Might innate biological mechanisms be a hindrance to women attaining equal power with men? Or might men’s authority to command women be credited to the nature of...
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Isn’t it inconvenient that women are perceived as less effective leaders than men? Isn’t it inconvenient that women are valued less than men around the world? And isn’t the 21st century the ideal time to create change and equality in the world for a more prosperous tomorrow? Continuing to live with the world’s current and inaccurate perceptions about women’s leadership...
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We cannot deny the importance of the role that women have played in history, more specifically in the history of the Middle Ages. Women have been viewed as possessions and were given off for peace. They were considered not worthy of power nor freedom, just living under the mercy of their lords and husbands. Their duties included raising children, cooking,...
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An important area to look at when deciding whether women need women representatives is the relationship between descriptive and substantive representation. Substantive representation looks at whether representatives ‘act for women’ in the policies that are articulated within political institutions. Descriptive representation occurs when representatives mirror the backgrounds of the represented. In some countries such as Sweden, Argentina, and Rwanda, women...
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Women have always had to fight for their safety, the only difference now is that they get to be more open about it. The fight for feminism can be a bit difficult to understand when one has not personally experienced trauma or helped a loved one through it. The world in which feminism and law enforcement come together can be...
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130,000,000 girls. 130,000,000 girls who don’t have access to school. 130,000,000 girls who can’t even read the words on this page. 130,000,000 girls with no chance. 130,000,000 girls left behind ('Gender Inequality Is Keeping Girls Out of School'). Do you sense a problem? In our evolving world, uneducated people are at a catastrophic disadvantage. Without literacy, a woman cannot earn...
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South African women have been courageous across all racial lines. When Thabo Mbeki was still the president of South Africa, he stated that 'No government in South Africa could ever claim to represent the will of the people if it failed to address the central task of emancipation of women in all its element and this includes the government we...
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In the novels of Gillian Flynn, including Sharp Objects (2006), Dark Places (2009), and Gone Girl (2012), the female characters often use violence as a way of achieving ends and accomplishing goals. It may be tempting to dismiss these women outright as repugnant villains, or perhaps as abnormal examples of female mental illness. Upon closer examination, however, it can be...
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The ubiquitous spread of influence that instills hope, life, and compassion. The courage required to create change, the hunger to create a world full of hope. The spaces present in every valued life. The cavity in the human body that encompasses this space. This space or this container encompasses where we breathe, eat and sleep; life. In troubled and difficult...
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Cultural relativism is “the idea that the significance of an act is best understood by the standards of the actor’s own culture”. (Crapo 2013) Gender is a huge topic today and over the course of American history, we have seen how gender has evolved into many different things. Gender has become a hugely controversial issue within our society, gender was...
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Disney took a massive risk in 1937 when they promoted and produced the movie Snow White and the Seven Dwarfs. The industry thought this movie was going to flop as it had a massive budget of 1.49 million U.S. dollars and was the first animated movie of its kind. However, the movie ended up grossing well over sixty-six million dollars...
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Stereotypes are “a widely held but fixed and oversimplified image or idea of a particular type of person or thing” ('Stereotype | Meaning of Stereotype by Lexico', 2020) and either contribute to or contradict gender stereotypes. Gender stereotypes are very common in children’s literature as stories regularly present boys and girls in relation to specific socially defined norms as well...
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Introduction Puritan society in the 16th and 17th centuries was characterized by rigid gender roles that were deeply intertwined with their religious beliefs and societal norms. These roles were dictated by a patriarchal framework that designated specific duties and expectations for men and women. The Puritans, who were a group of English Protestants seeking to purify the Church of England,...
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Gender is a crucial concept to think carefully about in a society and is made up of social norms that determine the behavior of men and women in a society. A gender role is an appropriate behavior and attitude that has been developed over the centuries that both males and females of society are supposed to go along with and...
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Masculinity can be defined as attributes that are considered to be characteristic of men. The basic definition may seem harmless, but the way in which masculinity is performed can have a negative effect. Media uses masculinity to display its superiority over the genders and patriarchal views. Music videos such as ‘Blurred Lines’, written and recorded by Robin Thicke featuring T.I....
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In the video ‘Tough Guise 2’, Jackson Katz explains the violent masculinity in domestic violence, video games, movies, manhood, and media. He also argues that men are not violent as most people think. In today’s world, men and young boys are taught to ‘man up’ and act tough. Violence is a man's issue, therefore, men are taught by people who...
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'Fight Club’ (1999), directed by David Fincher, remains to be a volatile encapsulation of the zeitgeist on the eve of the 2000s, underlining white-collar melancholy mourning the loss of manhood. The film has been interpreted in vastly differing lights – some identify it to be a film that critiques hegemonic norms of white masculinity, but also one that perpetuates a...
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