Coca Cola's Global Strategy: A Comprehensive Analysis
2 Pages
923 Words
Introduction The globalization strategy of Coca Cola stands as a quintessential example of how a brand can achieve worldwide recognition while maintaining strong local ties. Coca Cola, often referred to as the epitome of globalization, has successfully penetrated markets in over 200 countries, adapting its business model to suit diverse cultural, economic, and political environments. This essay aims to delve...