Introduction Marketing mix are actions and tactics that a company uses for the purpose of promoting its brand or its product in the selected target market. The application of marketing mix adopted by various companies depends on the size of their business, the location, the advertising strategies chosen by them and a range of other factors It is called a...

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Introduction to Costco Wholesale Corporation In 1983, Costco Wholesale Corporation began its operations in Seattle, Washington. It is an industry that puts its focus on the operation of membership warehouses that sell high-quality merchandise at low costs to its members. Costco offers various merchandise that includes food, sundries, hardlines, softlines, and ancillaries. They also provide online services that are not...

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“Identifying and developing talent globally is the strength that makes leadership a competitive advantage for Scotiabank” - (Scotiabank, 2019). First and foremost, Scotiabank is extremely dedicated to helping develop leaders. Ultimately, strong leadership within any business is a competitive advantage that can help deliver positive results. Scotiabank has operations in over 50 countries, and these platforms help identify and develop...

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Sony corporation was founded in 1946 by Masaru Ibuka and Akio Morita. Its first invention was rice cooker which had failed and led to G-TYPE recorder in 1950, it also introduced pocket transistor radio in 1957. A cathode-ray tube was launched on October 15, 1967 which helped them in video innovation. Its headquarters are located in Japan where large parts...

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Improving economic efficiency and effectiveness is one of the priority goals of the leadership of any organization the implementation of which almost always affects the human resource management system. The main functions of management (planning, organization, implementation, motivation, coordination, control) are actually aimed at streamlining and regulating personnel activities, at increasing the efficiency of using human potential through certain methods...

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Gender diversity in the workplace has been a topic of conversation in the United States since the women’s liberation movement in the 1960s (Burkett, 2019). As time has gone on, the calls to action for equal opportunities in employment have intensified with the inclusion of laws protecting women from gender discrimination. There have been many proposed solutions to increase the...

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Knowledge is variable; the data can be identical, but the knowledge is always different. The past 25 years have seen knowledge management evolving, underpinning that knowledge is our most strategic asset and should be managed as it is “the most important guarantor of sustainable competitive advantage” (Easterby-Smith & Prieto, 2008). Knowledge and its management must evolve over time as one...

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Scientific management is also widely recognised as Taylorism. Taylorism was used in industrial firm to solve the complex problem about increasing the labour productivity. Scientific management allows absolute uniformity to a greater extent within the labour’s working in an industry. this eventually enforced great deal of burden, responsibilities, duties to the managers which never took place in the past. Frederick...

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Introduction Taylorism, also known as scientific management, is a management theory developed by Frederick Winslow Taylor in the early 20th century. This theory emphasized efficiency, standardization, and the systematic study of tasks to enhance productivity. Taylor's innovative approach revolutionized industrial practices by introducing methodical worker training and rigorous time management. The principles of Taylorism have permeated various sectors, significantly influencing...

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Zara Zara could be a Spanish vesture and accessories complete and could be a extremely recognized complete of the Inditex cluster. Few vesture brands invariably update with the information of the most recent fashion and continue with it. they're of upper quality and nevertheless, affordable. Zara had ab initio started off as atiny low store in Espana and is currently...

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The capital structure has its impact on cost of capital which influence the earning of the firm, investment decision, value of the firm, operating efficiency, earning available to shareholder etc. the controversy is found in various theories formulated, the time period, the selection of the companies and sector companies on which studies had undertaken forms the research gap for the...

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Even after the emergence of cross-border business world, the advent of ‘culture-free’ business practices has yet to be transpired that brings with itself the complexities are associated with distinct values and beliefs in spite of the growing interdependence among countries. Both India and China are the countries with great diversity with substantial regional, cultural and religious variations across the country....

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Meru Cabs introduced organized rental cab service in the Indian market in 2004. It soon became popular amongst consumers in urban or metropolitan areas. However, the real revolution came in 2010 with the introduction of app based cab aggregators. OLA was launched in 2011 and Uber followed in 2013. With technological advancements and door to door service becoming the industry...

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Nowadays computer systems are playing a vital role in almost every aspect of human life with the help of complex and user-friendly software systems. Multimedia players are one of the application of computers system used to watch videos and listen audios. In this paper, we conduct a comparative analysis of four media players i.e. VLC, QQ player, Windows media player...

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In using a language, men and women have their own different ways. In an interaction, women tend to use linguistic devices that focus more on the affective functions than men do. Women communicate in such ways to increase their solidarity while men tend to communicate in such ways which focus on the masculinity and power. Stylistically men are less flexible...

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Introduction Google, a subsidiary of Alphabet Inc., is renowned for its innovative management practices that have enabled it to thrive in the highly competitive tech industry. As a global leader in internet services and products, Google has adopted a unique management system characterized by flexibility, creativity, and a focus on employee satisfaction. The company's management functions are integral to its...

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A macroeconomic factor that could contribute to Japan’s uncertainty avoidance stems from the fact that Japan is constantly at risk by natural disasters such as earthquakes, tsunamis, or typhoons. As a result, the Japanese have learned to prepare for this uncertainty. Natural disasters have an adverse affect on Japan’s economy. In the 1980s, “Japan was the world’s second largest economy”...

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Business risk is an evaluation of the balance in the day to day and long-term operation of the business in meeting its expenses. Business risks describe whether the business will be able to provide notable returns to the stakeholders and at the same time, maintaining credit. It occurs in various ways, such as business managers not anticipating certain events within...

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Intel has a valid issue in the case of China. But this case has many other problems associated with the one seen deep beneath the surface. It is evident on the surface that Li is an emotional worker who puts in his job his wholehearted effort. This is a problem for any boss because of the employee's emotional attachment. But...

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Leadership can be put as the capability of a person to inspire and influence others to move ahead in the direction of goals and achieve them. The leader who has set great examples by exhibiting democratic leadership styles is Nelson Rolihlahla Mandel, who is often referred to as the father of the South African population. The paper would discuss leadership,...

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Introduction The rise in environmental issues has led to the field of environmental economics which deals with the relationship between the economy and environment becoming extremely important. India as a country generates 62 million tons of municipal solid waste (MSW) each year. (Wikipedia contributors,2019, October 16). However, only about 30% of the waste collected is actually treated (Livemint, Mar 1,...

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Scientific management is a reference to an approach that seeks to improve economic efficiency through the application of scientific principles to the work design in an organisation (Taylor, 1917). This theory, is also known as Taylorism - a homage to its founder Frederick Taylor, has its genesis in the industrial revolution in the United States. Despite the obsolescence of this...

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Quality Management (Total Quality Management) is the discipline for ensuring the process, output and benefits of a delivered project meet desired level of excellence of the stakeholder. This is not only limited to controlling of quality but also includes determining quality policies, quality planning as well as quality improvement. It works with four major components quality planning, quality as-surance, quality...

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Machiavellian principles are deemed to be more practical in today`s society and have been believed to offer not only critical advice in terms of management but also a decisive course on change. This paper takes particular interest in revisiting Machiavellian original arguments on management and compares it to the modern transformational theory. It scrutinizes its relevance and impact on a...

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Language used by O’Leary became synonymous with Ryanair. He can tell anyone to ‘fuck off’ and his favourite insult is ‘wanker’, he used his own ‘bolloxology’. A volatile atmosphere was created at the airline, where people were impatient, shouted and roared when they shouldn’t. Ryanair does not publish an official vision and mission. However, the literature acknowledges that Tony Ryan’s...

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A risk appetite of Heathrow group would be their plan to expand by building a 3rd runway and opening a new terminal. In this ace, the business is operating as risk tolerance and being risk taker as they are willing to put huge capital into developing and expanding. This could be costly due to Brexit and if economy in the...

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Patisserie Valerie, founded in 1926, is a food processing company which owned and operated a chain of cafes specializing in handmade cakes. The company’s headquarters are situated in Birmingham UK, and as of March 2019 had a revenue of $86.8M and 2,500 employees. Patisserie Valerie is owned by Luke Oliver and Steve Francis was the CEO after Paul May stepped...

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In the past decade, numerous businesses have emerged pertaining to various sectors of industry. This has given rise to a highly competitive market wherein survival for each business has become crucial. Due to the continuous changes in business environment, it is of utmost importance that businesses undergo an enhancement in the quality of their goods or services in order to...

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Risk analysis is the review of the risks associated with a particular event or action. It is applied to projects, information technology, security issues and any action where risks may be analyzed on a quantitative and qualitative basis. Risk analysis is a component of risk management. Most of us do anything possible to avoid risk, right? However, once we understand...

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