Social Media Sentiment Analysis is a field of study with a vast number of applications. One important application is analyzing customer purchasing behaviors using the results of social media sentiment analysis which is a great tool that decision-makers can utilize. There are several studies conducted in this field. This paper presents the results of a systematic literature review conducted on...
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Introduction to the topic With the internet, as our prime means to promote business and capture a wider market base, using social media to influence the audience is the quickest and the most holistic way to expand our business presence. Today, more and more businesses are considering it as a big deal and customers also expect to be able to...
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We live in a world where we are constantly surrounded by signs that signify different objects and ideas, influence our thoughts, and help shape our view of the world (Gaines, 2011, 15-16). The media plays a huge role in communicating how meaning is created and conveyed through words, images, and signs (Berger, 2019). Berger (2019, 12), defines texts as a...
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What is fake news? There is so much news flying around on TV, Radio, Social Media, etc. and everyone wants us to believe that their news is real news and not fake. So, how do we decide which news is fake and which is not? Katy Steinmetz in her article, “How Your Brain Tricks You into Believing Fake News' argues...
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It has been pointed out in Mark J.P Wolf and Bernard Perron’s (ed) The Video Game Theory Reader of 2003, that images of women and girls in computer games emphasize stereotypes, paralleling more traditional media (2003, p.172). How would you account for this? Computer games often come under scrutiny for what appears to be the persistent sexualization of female characters...
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“We've all enjoyed a Coke at some point, right? We've all experienced the advertising, the red and white branding, the script logo, the packaging, the bottle caps, the wavy-shaped bottles, the brown colour of the liquid, the bubbles, the lip-smacking refreshing taste of a giant swig. And along the way we've all experienced the corresponding sounds of the 'Coke experience'”...
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The world of fitness and the perfect body image has been around for thousands of years. At the beginning of human existence, the men with the best physique were more apt to survive in the wild and were the best hunters. Fast forwarding thousands of years during the Ancient Greek and Roman times the male physique was the centre of...
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Media has such a prominent effect on today’s society. With how large media has grown, more recent studies involve the effectiveness of different imagery on media. And consistently studies have shown that visual content resonates the information much more effectively. These studies are investigating how and why imagery is effective in getting the point across to the viewers; this was...
Media Analysis
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Introduction This project allowed me to get in depth with two movies, The Breakfast Club by John Hughes and Indiana Jones Temple of Doom by Steven Spielberg. This project mainly focused on how gender, class, race/ethnicity, and sexual orientation is pictured throughout the movies. By just having an understanding of the different sociological concepts portrayed in these movies, you can...
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Introduction The Best Men Can Be is a corporate social responsibility public relations campaign by the Gillette brand, a Procter & Gamble safety razor and personal care product whose goal was to address negative behaviour among men such as sexism, bullying, toxic masculinity and sexual misconduct. The campaign was launched on the 13th of January 2019. The social media campaign...
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Every year from July to September Torrential rain, flooding and monsoons are the norms for South Asia. The annual event is unpredictable in its danger, death, and destruction. In 2019, the first onslaught of catastrophic monsoons hit on July 12 in the South Asia region in countries such as Bangladesh, China, India, and Nepal. Numerous Publications have covered the event...
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