Qualitative Study on New Product Development in Pakistan's Pharma Industry
6 Pages
2870 Words
New product development is an important success process, which is required for continuous development and long-term growth of the company in pharmaceuticals. In addition, new product development is a process that is more difficult in this pharmaceutical sector in Pakistan and high risky process. There are factor, which are highlighted as per the previous literature and research. These factors include,...
New Product DevelopmentPharmacy