Introduction In today's highly competitive business environment, companies strive to distinguish themselves through advertising, marketing, and brand management. These interconnected disciplines play crucial roles in shaping consumer perceptions, influencing purchasing decisions, and ensuring long-term business success. Advertising serves as a tool for communication, promoting products or services to a broad audience. Marketing encompasses a broader strategy, focusing on understanding consumer...
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Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective or creating an immediate sale. The incentive is the key element to the promotional campaign that can speed up the selling process and maximize sales volume. The promotional...
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The combination of pain, stress, uncertainty, and a lack of control can be a cause for conflict among children with learning disabilities and challenging behaviours. At lavender house, sometimes a combinational booking does lead to other children being upset with their colleague’s behaviour during the night. This is because other children are unable to settle to sleep while others are...
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With the growing influx of a variety of means of communication and varying consumer patterns, the term ‘cross-cultural’ has become more relevant in the world of today which has transformed into a global village. Here’s what it means: Cross-culture is an idea that perpetuates bridging of various mindsets, ideas, and lifestyles to connect people of various nationalities, ethnicities, and different...
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Shakespeare as well as other renowned writers during the Elizabethan time profusely explore the theme of controlling natures of men towards women in their works to highlight the strict patriarchal values of Jacobean society. Desdemona’s subservience acts as a signifier of the control men had over women. The concept of men controlling women can be seen and encouraged through women’s...
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The coronavirus has been labelled a global pandemic by the World Health Organisation, due to its effect on society. This has left countries no choice but to implement strict lockdown measures to prevent the spread, which is likely to trigger a global recession, this is primarily due to the sharp rise in unemployment, decrease in demand, and their knock-on effects....
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Middle class women were brought up to “be pure and innocent, tender and sexually undemanding, submissive and obedient” to fit the glorified “angel in the House” (Thackeray’s The Angel in the House). Women were not expected to express opinions of their own outside a very limited range of subjects, and certainly not be on a quest for own identity and...
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This literature review will be looking into how Social class inequality has effects on mental health. Mental health plays a major role in society today and studies have shown that it has different factors and falls into many categories, which changes a person’s behaviour drastically. It is said that social class and poverty has a profound impact in who mental...
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The Victorian era took place between the dates of 1873 and 1901, it was called such because this is when Queen Victoria herself was in power. So, it seems rather fitting to think about the perceptions of the ideal woman during this time, when a woman herself was the one at the head of the monarchy. To be a woman...
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One of Durkheim's greatest works, was 'Suicide' (Le suicide). For its time, this project was quite radical and challenging. Through the science of sociology, he was able to analyze the causes and factors that lead to suicide and for him it was a social phenomenon. Under the term suicide or voluntary death, Durkheim also included death that occurs as a...
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This essay will focus on the ideas of collective and individual identity and how they are presented in ‘The Dead’ (1914) by James Joyce, Brave New World (1932) by Aldous Huxley, ‘Daddy’ (1965) by Silvia Plath and The Handmaid’s Tale (1985) by Margaret Atwood. The idea of identity, in general, is a central theme in all of these texts. Gordon...
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Introduction As a woman of black African decent, I am sometimes overwhelmed with disbelief about the negative perception of others towards other black African women in terms of HIV and AIDS. Some incidents such as a routine visit to the hospital in Belgium for a thigh rush led to a test for HIV/AIDS. On a recent visit to hospital in...
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Social justice has been part of the discussion within Scottish Parliament since it was established in 1999 with one of the first policy programmes focusing on social justice (‘Social Justice: A Scotland Where Everyone Matters -Scottish Executive, 1999). Social justice is concerned with socially marginalised groups and how society responds to this. Inclusion is education’s response to social justice and...
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According to the Cambridge Dictionary deception is ‘’the act of hiding the truth, especially to get an advantage’’. Yet according to the Merriam Webster dictionary deception is ‘’the act of causing someone to accept as true or valid what is false or invalid’’. Although both definitions of deception have different meanings, the two can be seen in Die Verwandlung. The...
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Since gender and sexuality are interpreted as a construct of society and since literature is a method of cultural representation, works of literature can both emphasize gender norms and construct newer, less restricting portrayals of gender and sexuality. This fluctuating state of gender identity based on current societal values is conveyed in works ranging from Renaissance Shakespeare to Romantic Mary...
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What is the relationship between race and social change in the U.S.? One of the many unfortunate realities of our society is that race has played a major role in how people are treated—that is, how they have been allocated power, given service (i.e., at restaurants, through government aid, etc.), and acknowledged on the street. Historically, at least in Western...
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Introduction An adverse childhood caused by low income status and poverty can act as an unstable base for one’s adulthood. The issue of child poverty is surprisingly an ongoing country within high-income countries, such as Canada. In Canada, the demographic most impacted by poverty are the indigenous populations. These specific populations are generally disadvantaged in Canada and thus struggle with...
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Chinese Cinderella is a compelling autobiography written by Adeline Yen Mah. Chinese Cinderella is an extraordinary book that shows the reader how cruel we live in. Many wise lessons are woven into each sentence. While reading, the reader connects the book to the world, making the audience realize how cruel society and the world we live in can be. This...
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Everyone is different. Some people are apprehensive. Others get comfortable with their surroundings easily. Stereotypes say that women endure more self-absorbed while; men express their thoughts out loud. This doesn’t have to do with gender. It depends on the individual and how they feel with the place, people and topic. In her article, Deborah Tannen observes her classroom and the...
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What does being American mean? Is it okay to kneel during the National Anthem? Is kneeling during the National Anthem really a disrespectful gesture? Can you be forced to display signs of patriotism? These questions among others have come up a lot in the wake of Colin Kaepernick’s kneeling protest. Kaepernick is an ex-NFL quarterback, who began kneeling during the...
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What is global journalism? Global journalism also known as international journalism is the practice of gathering and dissemination of information across the national boundaries. It brings issues of the foreign into a global perspective or dimension. It is often confused with foreign journalism which is the presentation of a media entity in a foreign country. According to (Berglez Peter, 2008)...
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Introduction Cyberbullying, a pervasive and harmful phenomenon, is increasingly prevalent in digital environments. As technology advances, so does the potential for individuals to exploit it for malicious purposes. Social Learning Theory (SLT), first proposed by Albert Bandura, offers a compelling framework to understand how behaviors, including cyberbullying, are acquired and perpetuated. This theory posits that individuals learn behaviors through observation,...
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My utopia would be a global utopia in which I will create a world that is based on freedom, democratic decision making and equality. We the people of this great utopian society will have power and a voice in the making of our own lives. We the people would base our lives on the basis of domination and durability. Essential...
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The novel To The Lighthouse, written by the british writer Virginia Woolf belongs to the literary movement known as Modernism. Modernism in its essence breaks with the previous form of creation that was conceived in the Victorian era, and demands more focus on the writing itself, relegating content in favour of form. This can be applied to To the Lighthouse...
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1.1 Introduction As the fastest growing economy in the world, China has achieved tremendous success in attracting foreign investment during the past two decades. Although multinational organizations continue to establish businesses in China, many of them have not achieved the success they expected. In fact, foreign managers ‘‘have often reported frustration and confusion’’ (Zhao, 2000, p. 209) when doing business...
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Revenge in romantic relationships typically has negative consequences and is considered immoral, but it can also be considered beneficial. Revenge can cause unexpected and unintentional consequences that can be destructive in a relationship, but it can also be constructive and help regulate a relationship. It can encourage empathy and avoid future offences by showing the consequences of when one partner...
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Today transnationalism seems to be everywhere and across numerous disciplines. This expansion of interest is evident in a rapidly increasing number of publications, conferences and projects within the disciplines of sociology, anthropology, geography, political science, law, economics and history, as well as in interdisciplinary fields such as international relations, development studies, business studies, ethnic and racial studies, gender studies, religious...
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According to Marianne Moyaert (2011), the concept of Utopia has been defined with the idea of a fantasized society and the desire for a better life, caused by feelings of unhappiness towards the society one lives in the present (p. 99). Where alternate visions of society are envisioned, and individuals aim at a transformative future from which injustices in the...
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Season of migration to the north by Tayeb Salih and Things Fall Apart by Chinua Achebe considerably enhance readers’ knowledge on hybridity through describing cultural hybridity, exposing effects of colonialism on native cultures, and challenging Eurocentric stereotypes. Season of migration to the north provides a unique narration on the colonial experience in Africa. Written about Sudan by a Sudanese author,...
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After the 2008-2009 recession, we can see that the United States is now the country with the most inequalities in several areas such as social inequality and well-being. Previously, the United States was an example for other countries around the world. From now on, they must absolutely solve the problem of inequalities that are harmful to the country's development. Leaving...
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