Nowadays, it is difficult for companies to establish themselves as more and more businesses are emerging on the market. Especially the tourism industry and hospitality industry face constant changes and new trends (Fleischer, Peleg and Rivlin (Byk), 2011). Companies need to manage and invest in their marketing strategy. Moreover, consumers have a large selection of purchasing services and products. Customers...
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Introduction Tess of the D'Urbervilles is one of Thomas Hardy's best novels - perhaps it is his very best. The beautiful simplicity of his style when, as usual, he forgets he is writing, the permeating healthy sweetness of his description, the idyllic charm and yet the reality of his figures, his apple-sweet women, his old men, rich character as old...
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Censorship is the suppression of anything considered objectionable, and often target topics such as sexuality, racial issues, religion, drug usage and violence. In adolescent literature, there are many novels that are challenged can be due to language usage, personal views and values, and social issues; book challenges often request schools or libraries to remove that material. This paper will discuss...
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The question that arose from our discussion concerns whether the concept of self is formed through the interaction with others or if it is solely based on the individual. As we go through life, nothing stays consistent, we come across new situations, we develop and we progress. We learn about other people's perspective regarding us through the action of meeting...
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Throughout history, globalization has had its positive and negative impacts on societies and the environments they live in. It began when Christopher Columbus discovered the New World. Determining whether the effects of globalization made it a positive force was difficult. There was a negative side to every argument, but the positive effects outweigh the negative by a long shot. Factors...
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In the United States today, Asian Americans are seen as “model minorities” that prove minorities in the US can succeed. While Asian Americans today do tend to be very successful, there was a period in American history where they were one of the most discriminated groups in the United States. Natalie Ong, a Japanese American, has experienced both discrimination and...
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Key mortal female characters described in The Aeneid heavily influence his journey, and Goddesses who hold positions of power and influence within the world the poem is set in. Although it is common to have Goddesses play roles in such literature, Virgil’s makes the decision to divert from mortal female stereotypes and the expected roles of Roman women at the...
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‘The medium is the message’ is a phrase by Marshall McLuhan. This phrase is about the way we deliver, direct and obtain information. Expanding from the phrase is the medium more important than the information itself? Is what’s been communicated less important than the way you communicate it? Is Marshall McLuhan Really saying, the message given is actually how it’s...
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The leading purpose of this article is to understand why cesarean deliveries are overused, considering the increased risk of complications that affect mother and fetus. The author makes it a point to focus on the larger scale of cultural factors that are associated with a key clinical measure of quality care for the maternal population. In this study, they recruited...
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Looking back on world’s history, the 1500s were a major turning point. Civilizations in this century played a huge role in shaping the world to be what it is right now. Cultures of the Ming Empire, Ottomans and Europeans led to ascend of the predominant world cultures preceding to 1500. Even though their accomplishments weren’t permanent, it still made a...
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Marshall McLuhan, known for his eccentric ideas, brought a new insight into the way media is looked at today though medium. Though McLuhan’s book ‘Understanding Media: Extensions of man’ he explored the idea of how the ‘medium is the message’. He focuses on the idea of television and radio as a medium being much more interesting than the actual message...
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Literature is a reflection of society and writers test and investigate the beliefs of their time, highlighting their flaws in society. In Tess of the D’Urbervilles, published in 1891, Thomas Hardy challenges the superiority of men, present in the Victorian Era. Hardy presents the protagonist as weak and shows how her low social status and lack of voice allows dominant...
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For centuries, Polish and German culture have been considered “at odds” by both outside nations, and the nations themselves, perhaps due to the long history these two countries have. I have chosen these countries because it is commonly misconstrued that Polish and German culture are on opposite ends of the behavioral spectrum, however, I am here to argue otherwise. Both...
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Market Segmentation As we know that Pepsi is provided among a huge population which is called market. To distribute it and increasing the revenue the market should be segregated, Pepsi has segmented their market keeping four major segmentation variables in their mind which are: Geographic Demographic Psychographic Behavioral Geographic Segmentation: Geographic segmentation means dividing the market into different geographical units...
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Introduction: In 1893, Pepsi was produced by Caleb Bradham, a pharmacist, in New Bern, North Carolina. He made it in his drugstore when he found that it gets sold very quickly. Before it was called Pepsi-Cola in 1898, he named it Brad’s drink. He started selling Pepsi at a repository instead of his dispensary in 1903. He started his own...
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Two different ethnic groups that experience the color of culture concept that is described by Martinez in Seeing More than Black and White are Latinos or Chicanos and Asians. Both groups do not fit in either category of black or white, and yet the cultures of both groups are forced into the different molds that society holds for them. The...
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There are different digital marketing strategies since prioritizing is very important; it can get a little overwhelming when you're trying to decide which one type of strategy to implement. Marketers looking for the ultimate digital marketing strategy need to have a, product, and demographics before choosing a digital marketing strategy that will be effective for their needs. When it comes...
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Perhaps you have had this conversation with a close friend. Maybe you have run across this Secular vs. Sacred argument on online forums or social media. Regardless of background or context, many people have been confused by this topic and are perplexed by the lack of clear, undeniable facts. In my research, I have discovered that as there are very...
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John Wyndham’s book title is slightly ambiguous due to the fact that he invented the word for his book, but it originates from the word “chrysalis”, a stage in the butterfly life cycle. The Chrysalids is a book about the aftermath of a nuclear war, and the struggle of people who are different. The novel follows three main groups, the...
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Primal Traditions are the first traditions of humankind. They have been handed down from generation to generation through stories, songs or specific rites of passage in their tradition. These primal traditions are generally from non-literate people which indicates that they do not depend on scriptures or written teachings (oral) instead, trees and plants, water bodies, cliffs and mountains are believed...
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‘A federated Europe is essential to the security and peace of the free world.’ Jean Monnet, a French political economist and a founding member of the European Union reiterated in his quote, the need for European countries to set aside their differences and envision a unified Europe. The world wars had wounded Europe and it was time for it to...
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lThe immigration is an essential part of the life of the modern society. In the modern world, immigration keeps progressing at the unparalleled scale. As a rule, developed countries, such as the UK and the US become the target countries for millions of immigrants who are willing to abandon their native countries, stuck in poverty. In fact, it is possible...
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The Nineteenth Century and the Modernist period was a time of rapid growth and development in almost every aspect of human exploration, shaping design in a monumental way and which still continues to have an influence on Architectural work that is produced today. Developed as a means to improve quality of life, Modernisation took Architecture out of the perpetual loop...
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How the Misrepresentation of Women in the Media Began While issues regarding body image have always been present in society, with the introduction of flappers in the 1920s, body standards in the United States underwent a dramatic change. The voluptuous body type of the Gibson Girl was replaced by the slender, boyish figure of the Flappers. The changing societal ideals...
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Introduction Fidel Castro, the enigmatic leader of Cuba, stands as a prominent figure in the 20th-century geopolitical landscape. Born in 1926, Castro's rise to power began with the overthrow of the Batista regime in 1959, marking the start of a communist government just 90 miles away from the shores of the United States. His influence extended far beyond Cuba's borders,...
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Suicide continues to be one of the leading causes of death in teenagers across America. Statistically, in the United States, suicide is the second leading cause of death for those aged ten to twenty-four and about 3,470 individuals grade nine to twelve attempt to commit suicide each day (Youth Suicide Statistics 1). It is unclear why these individuals choose to...
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Abstract: This extended project aims to explore whether or not Instagram plays a role in the rising cases of eating disorders amongst teenage girls in the UK. It has been shown that the main cause of eating disorders stems from the development of low self-esteem and low self-worth (Spettigue, 2021). Previous research analysed government data to provide evidence of this...
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Theatre as a Mirror of Human Existence and Its Evolution “A drama is considered to be all-inclusive. It embraces all types of topics and represents all kinds of natures, as it is intended for all classes of people”. Thus, it is a mirror of human existence intended to be presented on the stage. But as Victor Hugo says, ‘If the...
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Architecture is constantly associated with its functional purpose, physical appearance and its amenity. However, maintains a much more inadvertent role which surpasses far beyond the physical and material world in which we live and enters the intangible realm of our existential memory. ’A mental meditation between the world and our consciousness’ . Successful architecture is displayed in the completeness, credibility...
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The impact of Art today and through the years has interesting takeaways to it when it’s being discussed. Art history identifies works of art and concepts by focusing heavily on the particular context or setting in which the work of art was created in its political, social, cultural, and economic settings. Oftentimes, if people were asked, what are the impacts...
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