Introduction The Samsung Galaxy Note 7 explosion issue represents a significant case study in technological failures and corporate crisis management. Released in August 2016, the Galaxy Note 7 was anticipated to be a groundbreaking device in the realm of smartphones. However, reports of the device's batteries overheating and catching fire quickly surfaced, leading to a global recall and ultimately, the...
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Introduction The purpose of this report is to compare and analyse the marketing mix strategies of Apple and Samsung and also the final aim is to create recommendations of the companies. The report starts with a short brief history of both companies Apple and Samsung, afterward, the marketing mix strategies used by both companies and finally a recommendation. Apple and...
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In battle, use the Direct Force to engage the enemy, and the Indirect Force to win. The statement explained that the in battle, we can divide the forces into two methods of attacks, the direct and indirect. In all fighting, the direct strategy is applicable for joining battle, but indirect strategy will be needed in order to secure victory. In...
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Introduction In today's fast-paced corporate world, businesses are increasingly being scrutinized for their ethical standards and societal contributions. Among the global giants, Samsung has emerged as a paradigm of moral responsibility and social obligation. The South Korean conglomerate, known for its innovative technology and consumer electronics, has also built a reputation for its commitment to ethical business practices and societal...
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Abstract Global marketing strategy has played a vital role in the success of every company that is recognized worldwide. For a company to gain competitive advantage over rival companies in the global market, a good global marketing strategy must be set in place. When the right marketing strategy is applied, the company enjoys a lot of benefits and this also...
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Introduction In this report, we are going to discuss the success of Samsung electronics and will point out the factors that play a key role in the success of the company. To understand those factor effects we will use three different techniques of analysis PESTEL, SWOT, and marketing mix respectively. We will see how a single factor from the analysis...
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If we turn some years back, we know that the mobile phone industry was commanded and dominated by Nokia and Motorola. They had been superiors in this position for quite some time. However, as time goes by things dramatically changed. At that time Samsung company in the mobile phone industry was one of the smallest company with almost low profile...
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Nowadays technology booming, there are a lot of electrical industries active in the world. When they keep producing technology products, pollution is inevitable such as chemical pollution, air pollution or land pollution etc. Refer to the Intergovernmental Panel on Climate Change report, if we do not take measures to curb greenhouse gas emissions as soon as possible, and control the...
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Through dependable items and administrations, inventive thoughts, skilled individuals, collaboration with other accomplices and clients and a mindful approach to trade and worldwide citizenship, Samsung has taken the world to modern creative headings. Samsung could be a producer like other Asian makers such as Sony Organization or NEC Enterprise, with a prominence of vertical integration. It may be a procedure...
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Almost all of us are familiar with YouTube the Google owned video sharing platform, but not all of us are familiar with its beginnings and the impacts it had on the consumer-producer world. YouTube which is now considered a monopoly in its field was founded by three PayPal employees, who ran the company from a small office, which was above...
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Introduction The realm of design patents has witnessed one of the most significant legal battles in recent years between two titans of the technology industry: Apple and Samsung. This litigation, which has spanned over several years, highlights crucial aspects of intellectual property law and the protection of design in the ever-evolving tech world. At the heart of the dispute lies...
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Introduction Burris said in (2020) The Samsung Bunch could be a South Korea-based combination company that incorporates auxiliaries. It's one of the biggest businesses in Korea, creating about one-fifth of the country’s add up to trades with a essential center in hardware, overwhelming industry, development, and defines. Other major auxiliaries of Samsung incorporate protections, promoting, and excitement businesses. Samsung's Beginnings...
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There are a lot of companies out there producing great products. But today I will be talking about two main competitors as of right now. Apple and Samsung. Apple has been competing with Samsung for a while now. These amazing companies have made a lot of useful technology to make our life easier. But speaking about the future I believe...
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Introduction Samsung, a name synonymous with cutting-edge innovation and technological advancement, has transcended its humble beginnings to become a global conglomerate of immense influence. Founded in 1938 by Lee Byung-chul as a trading company, Samsung has evolved into a multifaceted giant, stretching its influence across various sectors including electronics, construction, and financial services. Today, it is not merely a brand...
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Introduction Apple Inc. (Apple) is an American multinational technology company established by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 (Biography, 2017). Apple was located in Cupertino, California. The first product of Apple was the Apple I (Deffree, 2019). It has changed the usage of computers around the world. Till now, Apple was mainly focusing on the development of...
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Apple Inc. is an American multinational company that designs and sells consumer electronics. The company was initially founded by Steve Jobs in 1976, where he started off with selling computers in his company and then moved towards other products like mobile phones, tablets, televisions, laptops and etc. Apple has gained customer loyalty and brand recognition due to its diversification strategy...
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Apple was founded in 1976 by Steve Jobs and his friend Zwynak. They wanted to make computers small so people could put them in their homes or offices. Apple is an American company that manufactures personal computers and accessories. It was the first company, a successful personal computer company, and began expanding and developing it to include manufacturing phones Portable,...
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Apple Inc. established in April 1976 by its founder Steve Jobs with an aim to produce and sell electronic devices (including computers, laptops, phones & tablets) they have extended their services to both consumers and companies. Apple has become largest company in the USA and one of the top companies in the world. PESTLE Analysis Impact of Political Factors on...
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Executive Summary Apple is an American global innovation organization, headquartered in Cupertino, California, which designs, builds and markets mobile phones, hardware, computer programming, and online administration. They are the leading mobile phone manufacturer in the world and generated sales of $ 229.234 billion in 2017. According to Haslam et al. (2013) On the extraordinary initiative of the late Steve Jobs,...
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Introduction As Apple’s presence expands and multiplies more and more every day, so does the question of their responsibility to various stakeholders within its ecosystem. The relationship between Apple and its offshore suppliers has been a key issue for the company, as widespread media coverage is creating awareness of conditions throughout its supply chain. The question of whether Apple should...
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Samsung, the brand which doesn’t require an introduction in the modern era has started its journey from making cheap electronic gadgets (calculator, black &white T.V) in the early ’90s.However, today it’s the leading manufacturer for the mad finishing models in the television industry. You name it and they have it, in other words, they made a drastic change in the...
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As Apple is known as one of the world’s biggest organisations in regards to both computing hardware and software, but also as a lifestyle brand as well as based in Apple’s proud history, Apple’s purpose under Steve jobs was 'To make a contribution to the world by making tools for the mind that advance humankind'( as cited in (Farfan, 2019)....
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Executive Summary This report detailed examine of Apple Inc. in contest of managing strategy like how Apple company produce its products, from where they buy their raw materials, how their supply chain works, and finally what will be its sustainability in the future. Introduction Apple Inc., once in the past Apple Computer, Inc. was established by Steve Jobs, Steve Wozniak...
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Samsung Group is a South Korean multinational conglomerate founded on 1 March 1938 (Samsung US, 2020). The business philosophy of Samsung is to devote their talent and technology to creating superior products and services to contribute to a better society. This statement would indicate that the purpose of Samsung is to create products and services that are of high quality...
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Introduction Samsung, a global leader in electronics, is renowned for its innovative products and substantial market presence. However, the treatment of its workforce has been a subject of discussion and scrutiny. As a multinational conglomerate, Samsung employs a vast number of individuals across diverse geographic locations, each governed by distinct labor policies and corporate practices. The company's human resource management...
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One of the largest phone companies in the world would be Samsung, based in South Korea, Samsung has a large range of electronics which not only includes mobile phones but household devices and other digital media devices. In the 2000s Samsung created the smartphone series, which became its most successful product. It continuously topped the lists for best-selling smartphones. In...
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The company that I have chosen to research is Apple, Apple incorporation; an American multinational corporation was established in 1976 in California by two pioneer personalities Steven Wozniak and Steve Jobs. Both of the founders having a unique skill set and both highly interested in electronics (Researchomatic, 2012). The company’s background goes back to when Steve Jobs started in his...
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Steven Paul Jobs once said, “I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.” Jobs was an American entrepreneur, inventor, and co-founder of the now trillion-dollar tech company, Apple. After attending Reed College for about six months he dropped out but began dropping into creative courses over the following 18 months. It...
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Introduction to Apple Apple Inc (Apple) is a worldwide company co- founded by Steve Jobs, Steve Wozniak and Ronald Wayne (who later sold his share for $800 after 12 days) (Business Insider, 2020). After several failed attempts of introducing products like the Apple III, Macintosh Portable etc led to the company being on the verge of bankruptcy. Thus, in they...
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