Using Typography to Brand Films
        
            4 Pages        
            
            1962 Words        
        
	        In this written piece I will be investigating how typography is used to brand films. Films more often than not use word marks for branding purposes rather than using iconography; as the word-mark spells out the name of the film and is often stylized towards the specific genre or direction of the film. Due to the heavy saturation of word-marks...
    
	        		        BrandTypography